Andrew Wamugi

XR Media & Sports Partnerships | Alum: Spotify, Meta, PlayStation, ESPN

New York, New York, United States

About

I lead Media, Entertainment, and Sports Partnerships for the US & Europe at PICO, ByteDance's XR division, where I'm building the strategic partnerships that will define the future of immersive entertainment experiences. With nearly two decades of experience at the intersection of sports, media, entertainment, and technology, I've built a career specializing in strategic partnerships and business development across distribution, monetization, product innovation, and business strategy within complex digital ecosystems. Throughout my career at industry-leading organizations like LinkedIn, Spotify, Meta, PlayStation, and ESPN, I've forged partnerships with global tech platforms, streaming services, sports leagues, and entertainment leaders—delivering growth, innovation, and strategic value. Whether launching AR platforms, negotiating enterprise-level distribution agreements, or developing go-to-market strategies with companies like Google and Amazon, I focus on building meaningful partnerships that drive material business impact for global enterprises. I hold an MBA from NYU Stern and bring a proven ability to navigate dynamic industries through analytical insights and creative problem-solving. Based in New York City, I thrive on challenges where strategic vision meets innovative execution, creating partnerships that transform how audiences experience sports, entertainment, and media in emerging platforms.

Experience

  • Head of Media, Entertainment & Sports Partnerships, US & Europe at PICO XR
    2025 - Present · 1 yr 6 mos

    Third-party app content acquisition

  • Director of Business Development & Partnerships, PICO XR at ByteDance
    2025 - Present · 1 yr 6 mos

  • Senior Business Development Manager - Strategic Partnerships at LinkedIn
    2022 - 2024 · 2 yrs

  • Consumer Business Development Lead at Spotify
    2020 - 2022 · 2 yrs

    Product & Platform Partnerships Lead for Spotify’s strategic partnership across the Google ecosystem including but not limited to the Google Assistant, Google Maps, Android TV, Chromecast, Google Play, Google Home, Nest Hub, and more. Delivering the best Spotify experience possible. To as many people as possible. In as many moments as possible.

  • Strategic Partner Manager, Product Partnerships at Facebook
    2016 - 2018 · 2 yrs

    Product partnership strategy for Facebook’s Augmented Reality platform on Facebook, Messenger, and more with movie, television, game studios, sports leagues/teams, music labels and independent artists reaching nearly 2 Billion users around the world. Contributing to Facebook’s product development and platform strategy in augmented reality, masks, lenses, and frames for a more personalized user experience that allows individuals to better express themselves across the Facebook family of apps.