Miami, Florida, United States
Proven track record of building and scaling businesses. I have bootstrapped multiple product ideas from inception to $10M+ run rates and exits, growing teams and tech along the way. I'm experienced at running all aspects of technology businesses including customer development, marketing, growth, engineering, and operations. I believe in fostering a culture of innovation where elite talent is empowered to achieve spectacular results. Currently, I work for RocketReach, a company I co-founded in 2015. We're on a mission to create the world's most comprehensive index of professionals with contact info. Prior to RocketReach, I co-founded Socialweekend, a social and mobile apps company which we grew to 150+M users. Adknowledge acquired Socialweekend in 2013. Previously, I worked for hi5.com, one of the largest social networks in the world. I oversaw several initiatives driving revenue into the site including Virtual Currency, Virtual Goods, Ad Systems, and User Generated Content. I was tasked with growth of the hi5 Coins economy, onboarding and optimizing social games, and keeping fraud in check. Prior to hi5 I was Vice President of Engineering at RealTravel.com where I oversaw product strategy, product development, and the base technology and operations infrastructure. During my tenure I reinvented the company, transitioning the product and technology into a profitable venture in 9 months through content aggregation SEO & SEM. Specialties: • Experienced hands-on technology executive able to build and grow teams, product, technology, and revenue. • 20 years of experience in consumer internet properties (mobile, social media, social games, travel, shopping) and monetization techniques (subscriptions, ads, micro transactions, virtual goods, tactical SEO/SEM, toolbars), and scaling infrastructure (social networks, ad serving, web analytics, payments, fraud detection)
Find email and phone for 430M professionals. Try it for free at http://rocketreach.co
Ran cross functional teams composed of Marketing, Product, Engineering and Design to acquire users, create content, increase engagement, and grow daily active users. Our most impressive parlor trick, my team built an onboarding flow that would 'activate' (signup -> create profile -> add projects -> invite team members) new users via a single cold email with a 45% success rate.
Built a social and mobile apps company that became a top 10 Facebook publisher in 6 months. Our franchise products, Photos+, Birthdays+, Retrospective, and Horoscopes have garnered over 150M installs thanks to finely tuned user acquisition and engagement. With a small team, we've been able to support 60M mau. Along the way, we developed efficient distributed systems to tackle data storage, analytics, personalization, publishing at impressive scale. We sold the company to AdKnowledge in 2013. As part of AdKnowledge, leading tech for the Mobile Ads division, built a Mobile SDK for Mobile Web, iOS, Android. Prototyped intelligent agents bidding on Mobile RTB AdExchanges.
hi5 is the 3rd largest social network and a top 15 website in the world w/64M monthly uniques. Lead engineering teams focused on site monetization including yield optimization, micro transactions, and social games. · Built hi5 Coins, a micro transaction commerce platform for virtual goods · Bootstrapped a multi-million dollar ecosystem of 1st and 3rd party social games integrated with hi5 coins · Integrated over 100 locally relevant payment methods ranging from credit/debit, mobile, to pre-paid cards and offers servicing 70+ countries. · Optimized promotion, pricing, virality of 3rd party games through partnerships, targeting, flow, and pricing optimizations, and retargeting · Built controls to optimize revenue. hi5 Coins dynamically prices goods for per market & per demographic to maximize gross revenue · Built 1st party hi5 applications including hi5 Gifts, hi5 Flirt, hi5 Supporter. · Built a learning anti-fraud system.
RealTravel is an online travel guide and trip planning website combining user-generated, editorial, and authoritative travel content. · Drove the evolution of the core business from a media model to a customer acquisition model for the major OTAs (Travelocity, Orbitz, Priceline, Hotels.com) increasing revenue per visitor by 7x turning the business profitable within 6 months of launch · Increased organic distribution by 20x and shifted the audience attracted to users w/purchasing intent · Replaced the underlying platform powering RealTravel.com w/100% open source software while increasing baseline traffic by 4x year over year to over 1.7MM uniques