Fairborn, Ohio, United States
Currently employed with Midway Trailers in Dayton, Ohio working as online sales and marketing coordinator for three locations. I am a Wright State alum and got my start into the marketing world through the College of Engineering and Computer Science working as a Social Media Coordinator. From there, I got to play around with a lot of content creation from web pages to event brochures and had an amazing time getting to play with fun new tech, meeting and working with the students and staff of the engineering department, and grew to appreciate the many complexities of 'marketing'. My current work allows me to further explore my passion for learning new things such as display and keyword advertising, content creation, budgeting, and public relation efforts through company collaboration and event organization. I look forward to further building my portfolio in the analytics and online advertising world as well as website development and building brand awareness for a company that cares about the community and its employees. I mean, who doesn;t like free hats?
Oversee department deals / transactions, and day-to-day showroom operations. Manage inventory ordering, inventory specifications and advertised representation for DMS and online presence. Manage team CRM and facilitate open manufacturer, dealer, and customer communication
I head advertising for three locations in Delphos, St. Marys, and Dayton, Ohio. All three are dealers for multiple trailer types and offer ful parts, sales, and service. This company has allowed me to grow from basic sales to overseeing the advertising budget, third party company collaboration, and content creation for all three stores.
Originally hired to work with the social media posts for the College of Engineering and Computer Science, I have worked more with the website content and database asset tagging. Currently I am working on thoroughly and efficiently organizing the department's major marketing assets which will eliminate wasted time searching for lost assets and files; which my coworker and I know all too well.
Heading the Social Media accounts, creating and maintaining content calendars, post scheduling, platform and target audience research, primarily focusing on engaging and attracting viewers both online and in-person at local events to promote the upcoming season shows at the center.