Cambridge, England, United Kingdom
I am an experienced marketing professional, with expertise in inbound marketing, search (SEO & PPC), marketing automation & social media. I have worked in digital marketing since 2001 and have a solid understanding of current marketing & website technologies, plus a background in business data analysis & reporting. 17 years of running my own marketing agency have helped me to develop a wide range of commercial skills and knowledge. My strengths are data analysis, problem solving and innovation. I am happy working in a dynamic environment, maintaining a high work rate and managing internal & external teams. I encourage a strong sense of co-operation, promote listening, learn from my failures and set challenging objectives for myself and those I'm responsible for. I can motivate, influence and persuade when required. My Philosophy: "Luck is where readiness meets opportunity. Success is a matter of choice, not chance" I'm Most Proud Of: My Persistence - Working through technical and competitive challenges to deliver marketing success Courage I Had - to launch my own digital marketing agency and run the business for 13 years Consistent Growth - increasing traffic & conversions for every organisation I have worked with Inspiring and Educating - as a speaker and published author on digital marketing topics
Responsible for global marketing, achieving inbound lead generation targets within budget and managing the technical training team. Co-ordinating direct and distribution channel marketing team activity, website management, digital content creation, campaign delivery and supporting other departments (Product planning, HR, Commercial and H&S), with digital insights and ensuring the company digital presence is up to date and reflects Linx brand values.
Responsible for digital transformation, defining and delivering global digital marketing objectives in line with commercial targets, responsible for inbound marketing (SEO, PPC, CRO), supporting campaigns (Pardot/Salesforce), social media to maximise website traffic quality, quantity & conversions. Decision support using Analytics. Advising distribution channel partners on digital marketing best practice. Linx is part of the Danaher group of companies.
Reporting to the global marketing director, I provided expertise and implementation of digital marketing best practice. Using insights from analytics to generate leads and ecommerce sales via horizondiscovery.com. Responsibility to develop a funnel of inbound marketing opportunities, managing contracts with third-party advertising & marketing providers including Google & Bing Ads, implementing customer journey and UX improvements, email automation and campaigns through HubSpot/Eloqua. Acheivements included growth of over 50% in website traffic and related sales in 12 months, identifying significant marketing budget savings from 3rd party contract renegotiation and PPC improvements.
Specialist UK-based digital marketing agency, e-mphasis provided high quality marketing advice and services to over 300 B2B, B2C retail, e-commerce and hospitality clients. As a Google partner we provided quality marketing support helping clients define and implement effective digital marketing strategies supported by data sources such as Google Analytics. Applying latest SEO, PPC & social media marketing techniques plus innovative optimisation of web content and marketing automation to deliver competitive advantage. Through a client case study we were selected as a National Business Award finalist in the Excellence in Marketing category in 2010. High profile clients included Tesco Telecom, Pizza Express, Coast, Byron Hamburgers, NH Hotels group and Bounty parenting club. I have also worked with a number of smaller independent business plus online retailers platformed on Magento, Shopify and Wordpress.
Originally set up as an outsourcing company for backoffice admin and I.T., was the parent Ltd company for the brands I ran. The business was a Microsoft partner which required extensive knowledge of Microsoft software including MS Office (Excel, PowerPoint, Word, Access, Outlook) and MS Server, SQL and reporting products.