United Kingdom
An accomplished and mature product leader with extensive experience in building and managing successful product teams, working cross functionally to develop and execute product strategies drawing on qualitative and quantitative user insights, business objectives and organisational capacities. Around 20 years product development experience in international contexts. A/B Testing, Internet strategy, user research, product backlog, Product owner, concept development, Digital Product Development, Email Marketing, SEO, PPC, hypothesis based product development, IPTV, Interactive TV, New Media, Production, Commissioning, Editorial / Product Strategy, Navigation, Product Management, Management, Team Leadership, Contract Negotiation, E-commerce, Conversion Optimisation, Vendor Management, Mobile Applications
Delivered the three year Activities Product Vision and collaborated with key stakeholders internally and externally to craft user-centric and insight led strategy and implementation plan. Drove innovation within my organisation through GenAI adoption strategy, delivering GenAI projects for the department across supply and customer experience. Ongoing definition and tracking of KPIs, OKRs and OKDs in support of department goals, user value and company strategy and priorities. Empower teams to excel in delivery through mentoring and leadership. Working with senior partners across the business (commercial, marketing, engineering, data, research etc) to build stronger plans together. Developing aligned strategies with other verticals and horizontal business units. Led an organisation of ~50, direct management of 9 (S)PMs. Led team capability development and improving craft skills (data fluency, influencing, GenAI etc).
Leading teams working on Home, Search and Now Playing views incorporating business objectives, evolving user needs and diversifying catalogue. Develop strategies for respective areas to optimise discovery, onward content journeys and build on personalisation strategies and capabilities. Develop and implement strategy for new content (types) and promotions. Collaborate with partners (engineering, design, personalisation and programming etc) across the business on key initiatives. Hiring and developing product team (4 SPM direct reports)
Responsible for creating and leading a new tribe, including building the strategy, organisational structure, KPIs and operating model. Driving short term delivery of features while maintaining and developing longer term strategic roadmap. Collaborating with other senior leaders across the company and working on common interests topics. Working with relevant departments in building building organisational capacity for new product initiatives (User research, data, Customer Care, Finance, Legal, Exec Team etc)
Led the development of the desktop product of this global video on demand platform. Formulating product strategy with key stakeholders including executive management, engineering and marketing teams ensuring alignment with user research, data analysis and business needs (growth and retention). Define and measure key performance metrics, ensuring support for business growth and subscriber delight. Ensure backlog and priorities are aligned to company growth and retention goals and that execution is in support of customer needs and business objectives. Formulate MVPs to detect signals in customer behaviour, making decisions on data research and qualitative research. This included user interface improvements and recommendation engine adjustments based on quantitative insight. Undertake formal and informal user research to understand their challenges and goals and translate those into user stories supported by measurement. Strive to lead high performing teams through regular review, feedback, transparency, member empowerment and clear focus on business metrics. Lead the development of in-house A/B testing framework, including feature development, process implementation and cultural change initiatives.