Greater Chicago Area
Creative marketing communications professional with progressively responsible experience in the professional services industry. Proven record of simultaneous management of multiple projects and events. Ability to propose and deliver innovative solutions, bringing projects to completion within budget and timeframe. Team member and individual contributor working in deadline-driven, fast-paced environments. Specialties: Copywriting, speechwriting, editing, media relations, corporate and political communications, social media marketing, brand management, Internet strategy, intellectual property protection, and strategic planning and implementation.
• Develop, produce, and edit professional copy, creative, collateral, and digital content for corporate clients. • Advise clients on messaging, media relations, and strategic marketing operations planning.
• Performed marketing research and analysis and developed strategic plans for trade associations and public school education initiatives. Sample client assignments included: • Performed primary research with end-users and members, segmentation and competitive analysis, and drafted new strategic plan for industrial trade association. • Developed new media relations program, and established new strategic go-to-market pilot plan to approach prospective state, local, commercial, and philanthropic partners for a prominent S.T.E.M. educational foundation. • Wrote statements and magazine articles for the American Society of Golf Course Architects (ASGCA).
• Facilitated media outreach for public affairs, online, and health campaigns. • Developed pitches and placed stories for a major national anti-tobacco campaign. • Booked national print media and television networks for major Internet news affiliate's election 2008 public opinion research releases.
• Worked with managing partners to re-craft corporate messaging and brand marketing strategy. • Published weekly Strategic Advisory Briefings for Fortune 100 executives. • Wrote and published monthly newsletters chronicling emerging interactive trends distributed to over 8,000 subscribers. • Established media monitoring program, assembled and disseminated company-wide daily news reports.
• Crafted messaging for the launch of 501(c)(6) non-profit coalition of leading brands. • Researched and analyzed corporate and legislative landscapes, briefing principals on policy formulation process. • Composed policy prospectus, strategy documents, and rollout plan. • Represented Coalition in strategy meetings with potential members and senior policy counsel. • Facilitated media outreach; arranged and managed interviews with national press.