Ho Chi Minh City, Vietnam
Web3 Marketing & Growth Consultant / Advisor with hands-on experience across CEX, DeFi, GameFi, SocialFi, and the TON ecosystem. I have worked with global Web3 projects since 2017, supporting growth across multiple market cycles — from early-stage adoption to bull-run expansion and post-bull sustainability. My background spans DeFi staking & farming protocols, GameFi projects working with venture capital funds, TON-based DEXs, and global centralized exchanges with a strong focus on compliance-driven expansion. I specialize in growth strategy, community-led marketing, KOL partnerships, trader networks, and ecosystem positioning, helping projects translate complex products into clear narratives that drive real adoption. While not execution-focused on paid ads, I leverage community, incentive models, and ecosystem collaboration as core growth engines, working closely with internal teams, creators, and external partners. Currently, I advise global Web3 projects on marketing strategy, community growth, and ecosystem development, with experience across Asia, CIS, Europe, and North America. Focus areas: – DeFi, CEX/DEX, GameFi, TON ecosystem – Community & KOL-driven growth – VC-facing positioning & fundraising support – Global & regional market expansion Always open to collaborating with founders, teams, and investors building meaningful Web3 infrastructure.
Delivering personalized, adaptive English lessons using the AI Tutor Speak concept — a learner-driven approach focused on implicit correction, natural repetition, and low-pressure interaction
• Marketing Advisor for a global CEX (NewBit). • Advised global Web3 projects on community growth, incentive mechanisms, and trading related adoption models, including fee ebating initiatives.
In charge of crypto projects craft press releases, PR strategies, and press analysis — and handle distribution through the King News Wire PR system.
• Built and activated GameFi partner networks, collaborating with studios, publishers, and ecosystem projects to expand platform adoption. • Supported go-to-market messaging for SDK, middleware, and publishing services across global GameFi communities.
Advised marketing and growth strategy for a DEX built on TON Chain such as Kibble.Exchange