Los Angeles Metropolitan Area
• Leveraged AI to create applications to streamline front-end coding projects such as landing pages, brand pages, and financing pages. • Redesigned and implemented optimized pill menu and carousel layouts on category, brand, and promotional pages, driving higher conversion rates, increased product views and add-to-cart activity, while reducing bounce rates. • Facilitated the implementation of site codes to deliver persona-driven shopping experiences, ensuring targeted product visibility for specific customer segments. • Rapidly adapted to full-stack e-commerce tools to implement new layouts, coupon functionality, and financing promotions—improving conversion rates and aligning site UX with marketing initiatives. • Analytically leveraged the company’s boost/bury capabilities to drive PDP visits, click-through rates, and conversion rates. • Utilized A/B Testing in promotional and merchandising efforts to implement the most effective tactics moving forward.
• Played a key role in optimizing B2B bulk picking, packing, and shipping operations, enhancing overall efficiency. • Managed payment processing and inventory control to ensure accurate order fulfillment. • Fostered strong customer relationships by effectively handling return processes and addressing inquiries. • Cultivated partnerships with major carriers, including USPS, UPS, FedEx, and DHL, to ensure timely shipment pickups.
• Played a pivotal role in boosting footwear and apparel sales and online visibility through platforms such as eBay, Walmart, and Amazon. • Efficiently oversaw daily inventory management across e-commerce channels using ChannelAdvisor (Rithum). • Enhanced sales by employing Photoshop and Lightroom to elevate the quality of the inventory photos. • Shepherded the company into one of the first Seller Fulfilled Prime accounts on Amazon and achieved wide reaching Buy Box opportunities. • Successfully led a comprehensive company rebranding effort. • Effectively implemented a comprehensive overhaul of the pack, picking, and shipping process to limit mistakes and lower costs.