New York, New York, United States
I have 15 years of experience working at the intersection of content, content management, and software development across a variety of industries. My current focus is on delivering enterprise-grade digital experiences—ask me about my work at Adobe and my deep experience with Adobe Experience Cloud. I specialize in bridging the gap between technical implementation and strategic content operations. Whether it’s architecting scalable content models, leading platform integrations, or helping organizations unlock the full potential of their CMS, I bring a pragmatic, solutions-oriented approach backed by years of hands-on experience.
Lead multidisciplinary teams to deliver and integrate digital platforms to enable solutions with measurable business value. Deep experience in the Adobe Experience Cloud suite along with broad background in a variety of other Adobe and third-party applications. Specializes in defining complex projects into requirements through to execution and seamless delivery.
- Experienced Product Owner delivering enterprise software to power our NewYorkLife.com consumer digital platform - built on the latest version of Adobe Experience Manager (AEM). Work cross-functionally with other members of our Product Team, enabling multi-touch campaigns across the Experience Cloud ecosystem. - Also serve as Product Owner on our platform to enable personalized, compliant Agent digital experiences. - Lead business value delivery for consumer digital platforms as part of our Marketing Technology organization.
Project Manager as part of our Program Management Office, Prospect & Digital Marketing team: - Key leader in re-platform and redesign of newyorklife.com using AEM, larger Adobe Experience Cloud - PM for content development and design workstreams - Led content production timeline to migrate 600 pieces of content from legacy content management system to new platform, rationalized into new component system
- Engage Experience Design partners to deliver digital/content marketing functionality and capabilities for larger marketing organization - Leverage agile methodology, JIRA and development resources for new web features, content types and capabilities - Develop and implement site structure to optimize for channels, SEO, organic and media - Strategize ideal site structure to support analytics implementation, better deliver on business goals and marketing KPIs - Create, implement and maintain metrics plan, including content tagging & tracking, measuring content quality and usage to inform content promotion and future content creation - Integrate disparate asset management systems into a centralized digital asset management system that distributes to many internal and external sources - Evaluate content to determine opportunities to retire irrelevant content, prioritize relevant content, and maintain evergreen content - Maintain a comprehensive asset inventory of marketing content
- Manage digital analytics data, reporting for the MetLife producer portal MetLifePro - Work with development team to impelement additional analytics capabilities, custom tagging and more effective reporting - Recommendations for eliminating redundant and/or underused applications - Governance of value-add content - Content marketing and promotion for advisor audience - Comprehensive audit for retooling producer portal platform - Research and reporting ahead of phase II rollout of producer portal content and enhancements - Information architecture recommendations to increase site usage and engagement
- Responsible for designing and formatting web content for desktop, mobile and tablet browsers. - Leveraged Oracle WebCenter (formerly FatWire) content management system. - Managed web content deliverables for UAT and production web environments. - Executed layout and formatting modifications to existing content and back-end architecture.