Glenview, Illinois, United States
Digital media, advertising sales, product and sales management professional with over 20 years of experience and proven results with business development, client relationship and leadership strengths. Worked with Fortune 500 and smaller clients and agencies developing custom, integrated, measurable multi-media advertising solutions. [email protected]
• Develop new affiliate business and manage current affiliate relationships with US/Canadian newspapers and funeral home partners across all product lines. Maintain, enhance and expand all partner relationships with new products, services and revenue opportunities. Research and provide analytics data for affiliate use in partnership performance.
• As a field sales representative I developed consultative relationships with franchise and independent automotive dealers to provide assessment of their Internet advertising needs and offered creative solutions to help them reach their business and sales objectives. • Provided a high level of customer service and expanded revenue opportunities in existing customers by maximizing the benefits of the AutoTrader.com products and services in a $1 million territory.
• Responsible for helping grow $4 million in digital revenues for Classified Automotive, Real Estate, Recruitment & more categories using packaged & online only digital advertising with Classified sales teams. Regularly exceeded annual sales goals. • Managed over $700,000 of national digital Automotive tier 1 & 2 advertising with clients/agencies including GM, Ford L/M, Chrysler, Toyota, Nissan, Kia/Hyundai, Centro, Starcom, OMD, PHD, JWT, Initiative, Zimmerman & more. • Project/product managed digital classified advg, website, mobile & revenue web projects including new ToDrive.com auto inventory site and redesigned Monster.com co-brand site. • Developed strategic content/advertising partner relationships including Monster, Blockshopper, Legacy.com, AdPay, Print2Web, Adicio, Online Auto Solutions & Homenet. • Performed web data analysis with Google Analytics, Comscore, Omniture & Media Audit.
• Hired, trained and managed new team of 11 digital sales specialists that developed over $1.5 million in annual revenues, a 500% increase YOY in my 1st year. • Teams sold custom, integrated digital solutions incorporating display, rich media, sponsorship, mobile, email, video, SEM and newsletter ad products to regional businesses. • Lead sales team efforts with major local advertisers including Coldwell Banker, Baird & Warner, Brookfield Zoo, Wintrust Financial and more. • Conducted company-wide Yahoo! Newspaper Consortium partner sales training.
• Sold digital web advertising and custom marketing solutions including display, rich media, SEM, email, video, microsites and landing page ad products to national and regional advertisers. • Cultivated client relationships with national auto, financial, real estate and education clients/agencies including Centro, General Motors, Ford L/M, Nissan, Starcom, Initiative, OMD, Zimmerman, Harris Bank, Loyola University and more. • Consistently exceeded annual sales goals over $600,000.
• Consulted with small to medium sized businesses nationally to provide computer hardware, software, networking, server, licensing and telephony solutions.