Andrew Fry

Executive Business Leadership & Scale-up | GTM Strategy & Execution | General Management P&L | B2B SaaS | Strategic Business Development | Enterprise Sales | Partnerships | AI Product Marketing

Sydney, New South Wales, Australia

About

Responsible for revenue growth and customer retention across all market segments in Australia, New Zealand, and the United Kingdom. Leads GTM strategy and Sales, Partnerships, Marketing, and Customer Success teams. Andrew’s approach has always been to lead with integrity and insights, to determine client needs and find new ways to meet them. He believes it’s critically important to listen. Andrew brings this respect into every encounter he has, whether it’s with the people he leads, industry peers, or enterprise & government clients.

Experience

  • Chief Revenue Officer (CRO) at Sonder

    Responsible for revenue growth and customer retention and across all market segments in Australia, New Zealand, and the United Kingdom. Leads GTM strategy and Sales, Partnerships, Marketing, and Customer Success teams.

  • Vice President Sales & Managing Director - Asia at Whispir

    Recruited to what was a Melbourne-based Series-A SaaS business in 2012, Andrew leveraged deep enterprise business management experience to lead international setup and growth, building the Asia business and team from inception and positioning Whispir as a high-growth, global communication SaaS provider. Throughout, Andrew’s focus has been meeting the needs of enterprise clients spanning insurance, banking, government, logistics, tech, telco, and numerous marquee clients. Andrew closed multiple transformative deals in ASEAN, whilst also establishing the initial USA presence in Seattle and Los Angeles, and supporting business growth through to listing on the Australian Stock Exchange in June 2019.

  • Global Vice President, Strategic Partnerships at Whispir

    Andrew is responsible for large-scale transformational business growth opportunities across all Whispir regions. Working in partnership with new & emerging GTM channels, Andrew collaborates across the business to lead strategic programs, develop a pipeline of large/strategic deal opportunities and directly contribute to signings, revenue, and EBITDA growth, whilst also providing industry analysis and advisory for regional sales & strategies in close consultation with the CEO.

  • Senior Vice President, Partnership Sales and Product Marketing at Soprano Design

    Andrew leads the Soprano Group's multi-brand, multi-platform growth via 14+ global Telco & ISV partnerships spanning A/NZ, ASEAN, Europe & USA . Andrew also leads the value realisation and product positioning strategy for the Group.

  • Business Unit Executive - Business Continuity and Resiliency Services A/NZ at IBM Australia

    Following the acquisition of Classic Blue in 2006, Andrew was promoted and returned to BCRS to deliver subject matter expertise and operational management during its integration into IBM Australia. Responsible for all aspects of business management, product portfolio management and market development, Andrew was accountable for signings, revenue, profit, and margin across the combined BCRS and Classic Blue integrated company entity.

  • Business Unit Manager - Infrastructure Management Services A/NZ at IBM Australia

    Responsible for all aspects of business management for selective outsourced IT services such as the Mobility, Server, and Network management services portfolio.

  • Business Development Executive - Risk and Resilience Centre of Excellence at IBM Australia

    As Principal Executive Consultant and business development leader, Andrew's team delivered A$20m+ enterprise resilience projects for large corporations. Andrew deployed a multi-national and multi-disciplinary team of executive consultants to establish IBM's first in-region competency centre while securing an anchor telecommunications client for an enterprise-wide application resilience multi-year program.