Chicago, Illinois, United States
⭐ Brand Partnerships & Influencer Marketing: I partner with companies to promote their products to my 464k followers across LinkedIn, X/Twitter & Email Newsletter. I've previously partnered with Notion, HubSpot, Upwork, ClickUp, Miro, Semrush, Instantly, Clay, Lemlist & Gamma. 💬 DM me "COLLAB" to learn more! --- ⭐ AI & Marketing Consulting: I help companies leverage AI to optimize their marketing and sales. ● Generate more qualified leads and sales opportunities ● Close more deals and shorten your sales cycle ● Grow your revenue while cutting costs 💬 DM me "AI" to learn more! --- ⭐ My Career Highlights: ● $210M in attributed revenue from marketing campaigns ● 15 yrs of marketing leadership experience (Mngr/Dir/CMO) ● Drove revenue growth from Series A to E stages at startups ● Built & led global teams of up to 20 people across NA & EU ● Managed global expansions (NA, EU, LATAM) & acquisitions ● Established product as a Leader in Gartner Magic Quadrant ● Focus: Demand Gen, Digital Mktg, Content Mktg, Sales Dev ● Verticals: SaaS, MarTech, EdTech, Supply Chain & Logistics
⭐ Brand Partnerships & Influencer Marketing: I partner with companies to promote their products to my 464k followers across LinkedIn, X/Twitter & Email Newsletter. I've previously partnered with Notion, HubSpot, Upwork, ClickUp, Miro, Semrush, Instantly, Clay, Lemlist & Gamma. 💬 DM me "COLLAB" to learn more! --- ⭐ AI & Marketing Consulting: I help companies leverage AI to optimize their marketing and sales. ● Generate more qualified leads and sales opportunities ● Close more deals and shorten your sales cycle ● Grow your revenue while cutting costs 💬 DM me "AI" to learn more! --- My previous consulting gigs and contract work: 💼 Fractional CMO & Head of Marketing at The Virtual Hub (July 2023 - September 2023) The Virtual Hub provides virtual assistants and offshore staffing services for businesses. It's a 350-employee company that's bootstrapped and profitable. 💼 Marketing Strategy & Growth Consultant at Upshift (March 2023 - May 2023) Upshift connects people with businesses in need of extra staff. Upshift is trusted by 1600+ businesses across 25+ cities for staffing hourly workers. Upshift customers: Compass Group, American Airlines Arena, InterContinental Hotels Group, Six Flags, Victoria's Secret, Cedar Fair, Delaware North, Hard Rock Hotel & Casino, Hyatt, Kroger. 💼 Fractional CMO / VP of Marketing at Packback (February 2023 - April 2023) Packback is an EdTech company that uses AI to help educators implement high-quality teaching methods at scale. Packback customers: Michigan State University, Maricopa Community Colleges, University of Illinois Urbana-Champaign, SUNY - The State University of New York, Ivy Tech Community College, FSCJ - Florida State College at Jacksonville, HACC, UNT - University of North Texas, Minnesota State, Miami Dade College.
Packback is an EdTech company that uses AI to help educators implement high-quality pedagogy at scale. Packback’s AI-enabled platform helps students build and master foundational skills such as critical thinking, writing, and research. Packback provides inquiry-based online discussion and long-form writing support to 8,000 instructors and 1.5 million students across hundreds of K-12 and higher ed institutions. Packback customers include Michigan State University, Maricopa Community Colleges, University of Illinois Urbana-Champaign, SUNY - The State University of New York, Ivy Tech Community College, FSCJ - Florida State College at Jacksonville, HACC, UNT - University of North Texas, Minnesota State, Miami Dade College.
Streetbees is a market research tech company that collects billions of data points from consumers to help CPG brands discover new growth opportunities. Streetbees customers include Mars, Mondelez, PepsiCo, Unilever, Nestle, J&J, Kellogg's, P&G, Intel, Coca-Cola, Heineken. At Streetbees: ● Led Marketing (content, demand gen, events, digital, product mktg, brand, comms, pr), Sales Development and Revenue Operations functions. ● Doubled monthly volume of MQLs, SQLs & SALs (sales opportunities). Cut cost-per-lead in half. Generated £4.5M in pipeline with £300k in paid media spend (15X pipeline-to-spend ratio). ● Created 8 reports, 7 webinars, 24 newsletters, 15 customer case studies. Built sales pitch decks and other sales enablement materials. Led 2 product launches. Influenced 65% of all closed-won deals. My role at Streetbees was eliminated due to company-wide layoffs (15% reduction in headcount).
FourKites is an enterprise software platform that enables the world’s greatest brands to optimize their global supply chains and logistics operations. FourKites customers include Coca-Cola, Pepsi, P&G, Walmart, Gap, 3M, Kraft Heinz, Nestle, Exxon Mobil, Kimberly-Clark, Unilever, Mondelez, Meijer, Best Buy, AB InBev, and Henkel. FourKites was recognized as a Leader in Gartner's Magic Quadrant for Real-Time Transportation Visibility Platforms for two years in a row (2021 & 2022). At FourKites: ● Led a global team of 20 across North America & Europe. Directed Demand Generation, Digital Marketing, Events, Marketing Operations, Marketing Campaigns & Content Strategy. ● Grew volume of inbound demo requests from 22 per month (Oct 2019) to 206 (Jan 2022). ● Doubled marketing-generated pipeline (100% YOY growth) in partnership with SDR team. ● Doubled ARR (100% YOY growth) for 3 years in a row in partnership with Sales team. ● Organized webinars to engage prospects, achieved 10X–20X pipeline-to-spend ratio. ● Grew website traffic from 18K monthly visitors (Feb 2020) to 89K (March 2021). ● Grew contacts database from 30K contacts (June 2019) to 286K (May 2021).