Greater Boston
Brand Management professional with a track record of driving growth on global brands through disruptive innovation and breakthrough consumer communication plans. Over 18 years of CPG, Retail, and Agency experience in an array of categories including food & beverage, VMS, and personal care. Specialties and Experience: CPG and Retail Brand Management, Innovation, Advertising Strategy and Development, P&L Management, Global/International Experience
VP Marketing for Vytalogy Wellness, a vitamins, minerals and supplements company with industry leading brands, Natrol and Jarrow Formulas. Vytalogy Wellness is a portfolio company of New Mountain Capital.
Owned brand management, marketing, and innovation for the #1 premium chocolate brand in the US, LINDOR. Led first ever super bowl campaign for the company, rated top 5 best Super Bowl ads of 2024 by System 1 and New York Times
Led all brand strategy and marketing for Starbucks/Pepsi ~$2.5BN ready to drink coffee joint venture. Managed a team of 10+ marketers across Starbucks and Pepsico
Expanded role leading: - Global ready to drink coffee strategy - US Teavana ready to drink tea business - Global brand standards for Channel Development business
Expanded role leading: - Global ready to drink coffee strategy - US Teavana ready to drink tea business
Led Campbells $500MM Prego Italian Sauce business. Full P&L responsibility and managed three direct reports
Led Campbells $200+MM Simple Meals portfolio including SpaghettiO's, Swanson Poultry, Chunky Chili, and Campbells Gravy+Beans. Full P&L responsibility and managed 1 direct report.
Associate Brand Manager of Beverage Innovation: Responsible for developing and launching new platforms to drive growth across Campbell's $800MM Healthy Beverage Portfolio.
Developed 3 year strategic plan for campbellskitchen.com, Campbells lead web property for recipe dissemination and online consumer engagement.