France
I have a passion for connecting with people. From random conversations in passing moments to establishing relationships with new colleagues, my passion is reaching across any divide. Being able to connect with consumers through strategic marketing is important now more than ever in today's ultra message-saturated landscape. With a personal affinity for media theory and a methodical approach to using data, knowing which medium to use when within the context of your core value prop is crucial to delivering profitable performance for any brand.
Brand Management Internship working under the Biofreeze team, working with Nielsen and Numerator to provide actionable insights and deliver optimizations across retail and e-commerce settings. I worked cross functionally between trade marketing teams, innovation teams, brand management teams, and e-commerce teams to deliver impactful growth recommendations within the topical analgesic market.
Specializing in on-site marketing through the ideation and creation of original blog content and email management. Working in Salesforce Marketing Cloud, email sends are optimized through AB testing, segmentation, and informed via reporting. Email campaigns are also built with journey builder and automations to support activations and conversions. Content-wise, SEO informed content is created and then built in HTML.
UCI CTM road team based out of Reading, PA.