New York City Metropolitan Area
Andrew is an accomplished professional with a proven track record of flawless execution in the delivery of high ROI business capabilities for sales, marketing, finance and insights functions. He offers a proven record of success in partnering with senior leaders and cross functional organizations to create value. An innovative thinker with competency in deriving unique and transformational solutions at the intersection between business processes, analytics, technology and data.
Responsible for all e-Commerce Category Management, Insights and Analytics initiatives for the e-Commerce Sales team. Accountabilities include Manufacturer, Retailer and Shopper insights as well as establishing Go-To-Market strategies and information/system capabilities for the function. Reports to VP of e-Commerce Sales. Delivers a unique value to the team which includes a deep understanding of CPG businesses processes and experience developing execution strategies, robust analytics/insights experience and foundational information management knowledge. Delivers performance tracking and benchmarks to senior management across functions. Delivers advanced analytics to to accelerate sales performance. Identifies best practices, delivers playbooks and helps to educate the organization about winning in e-Commerce. The Bimbo USA e-Commerce sales team has consistently exceeded aggressive sales targets on a monthly and yearly basis. Sets the strategic agenda for new insights by aligning internal partners and external vendors to e-Commerce priorities. Provides guidance to suppliers to deliver new, first ever solutions to meet Bimbo USA and CPG industry requirements.
Responsible for leading a team of category management, insights and analytics professionals to develop e-Commerce Category, Retailer and Shopper insights, Go-To-Market strategies and information/system capabilities. Reports to VP e-Commerce Sales. Delivers a unique value to the organization which includes a deep understanding of CPG businesses processes, experience developing execution strategies, robust analytics/insights experience and foundational information management knowledge. Regularly delivers insights and performance reports to senior management.. The Johnson & Johnson e-Commerce sales team has consistently met or exceeded very aggressive sales targets. Co-Chair of the Promotion Optimization Institute e-Commerce Business Leadership Council. Heavy focus on performance measurement, optimization and insights generation including Category and Share, performance measurement of all things e-Commerce including Amazon AMG, AMS and Retail Media, Paid Search (onsite/offsite), traffic and conversion, Search Engine Optimization (SEO) and organic search performance, SEO paid search analytics, inventory management, out of stock analysis, MAP/Price analytics, retailer and manufacturer margin insights, packing insights, new product innovation, shopper trip mission and online journey insights, and much more. Led the delivery of cutting edge capabilities by developing a CPG industry leading integrated insights platform needed to help accelerate Johnson & Johnson's e-Commerce sales performance and operational effectiveness. The insights solution leverages daily data and consolidates more than 50 data sources providing insights, reports, advanced analytics (e.g. Consumption Forecasts, Price Elasticities, Sales Drivers decomposition, ROI/ROAS, etc.) across functions. Acts as a change agent to influence adoption of e-Commerce information within the organization. Responsible for managing all e-Commerce vendor relationships spanning both strategy and data providers.
Responsible for leading a team of category management, insights and analytics professionals to develop e-Commerce Category, Retailer and Shopper insights as well as establishing Go-To-Market strategies and information/system capabilities for the function. Reports to VP of e-Commerce Sales. Delivers a unique value to the team which includes a deep understanding of CPG businesses processes and experience developing execution strategies, robust analytics/insights experience and foundational information management knowledge. Delivers performance tracking and executional benchmarks to senior management across functions. The Johnson & Johnson e-Commerce sales team has consistently exceeded aggressive sales targets on a monthly and yearly basis. Deliverables include activating new insights solutions, or evolving traditional B&M approaches, for the e-Commerce function. Heavy focus on performance measurement and insights generation including Category and Share, performance measurement of all things e-Commerce including Amazon AMG, AMS and Retail Media, Paid Search (onsite/offsite), traffic and conversion, Search Engine Optimization (SEO) and organic search performance, SEO paid search analytics, inventory management, out of stock analysis, MAP/Price analytics, retailer and manufacturer margin insights, packing insights, new product innovation, shopper trip mission and online journey insights, and much more. Supports Omni Channel sales teams (e.g. Wal-Mart, Target, CVS, Walgreens, etc.) by providing guidance through a COE model. Team provides direct support to e-Commerce sales team, focus on Amazon and Pure Play customers (Boxed, Jet, Zulilly, iHERB, etc.). Sets the strategic agenda for new insights by aligning internal partners and vendors to e-Commerce priorities. Provides guidance to suppliers to deliver new, first ever solutions to meet Johnson & Johnson and CPG industry requirements.
Defined the information strategy for PepsiCo's first IoT (internet of things) connected fountain equipment platform called "Pepsi Spire." Lead a cross functional team and delivered the commercial IoT reporting and insights platform. Provided thought leadership spanning critical program areas including: Customer Reporting and Insights, Marketing/Brand Insights, Finance Insights, Operational Insights, Business Process Design, Business Intelligence Platform Selection, Data Quality, Data Management and Data Integration.
Built and managed a team of statisticians and business analysts to provide PepsiCo with global capability in the areas of custom trade promotion insights, the delivery of integrated trade promotion systems, and the development of proprietary capabilities including forecasting and post event analysis. Supported business transformation agendas in the trade promotion arena and provided leadership in guiding and delivering fully integrated closed loop business processes.
Visioned, managed and deployed advanced analytics solutions for PepsiCo. Focus largely on Sales, Marketing, Finance and Supply Chain insights needs with an orientation toward forecasting, simulation/optimization, and insights services.