Andrew Rayner

Haircare will never be the same again ⚡FMCG Expert for Start-Ups and Health & Beauty⚡1% For The Planet ⚡

Haslemere, England, United Kingdom

About

Ever wondered what it takes to build one of the top 10 fastest growing businesses in the UK? Or how to deal with the world's largest retailers? How to keep the wheels turning and the plates spinning while keeping all the stakeholders happy in the world of Fast Moving Consumer Goods? Your products can change the world, but having the right partners on the journey is the key to success. I founded Sparc Retail Ltd to share my experience and expertise with other brands and businesses looking for commercial success in consumer goods and retail. Some of the experience I offer: - Managing the Exit of a business worth £40 million - Growing turnover as Head of Sales from less than £1m to £18m - Becoming the UKs 9th fastest growing business in the Sunday Times Fasttrack top 100 - Going from the smallest to the largest brand in a £150m category - Dealing with all major UK grocers, Health & Beauty stores and e-commerce stores - Launching into over 15 International markets - Entering and winning SME brand of the Year from The Grocer, IGD Small Business of the Year award and Tesco Supplier of the Year award - Commercial Director for brands worth over £450m in retail sales - Expert in data analysis, systems, category management and training

Experience

  • Founder and CEO at Hairetic
    Jun 2026 - Present · 1 mo

    Find Scalp Salvation with HAIRETIC ®. Anti-Dandruff shampoo hasn't changed much in the last 65 years. Clinical looking bottles, some quick fix chemicals, plus a few synthetic fragrances, silicones and colours to mask what is in the product. Hairetic is challenging everything about scalp care and dandruff products. Re-designing formulations from the ground up, questioning what 'hair care' really means, and giving people an alternative option when their scalp needs a break. There is a long way to go, follow me to see how far we can take this.

  • Managing Director at Sparc Retail Ltd
    Jul 2022 - Present · 4 yrs

  • Managing Director - Nanogen Haircare (part of Medik8 Group) at Medik8
    Jan 2023 - Oct 2025 · 2 yrs 10 mos

    Managing Director of PE owned Nanogen haircare brand (part of Medik8). Turnaround of business, separation from Medik8 and Exit within 2 year time frame. Reporting into Medik8 board and shareholders.

  • Childs Farm Ltd (6 yrs 8 mos)
    • International Sales Director
      Jan 2022 - Jul 2022 · 7 mos

    • Sales Director
      Jan 2020 - Jan 2022 · 2 yrs 1 mo

    • International Business Development Manager
      Jan 2019 - Jan 2020 · 1 yr 1 mo

      Bringing the success of Childs Farm to retailers across the world, helping to grow the Toiletries category in every market we enter. New listings: Supervalu (Ireland) Dunnes Stores (Ireland) Coles (Australia) Woolworths (Australia) Big W (Australia) Tmall (China) Mannings (Hong Kong) Tops (Thailand) Pick n Pay (SA) Clicks (SA) Toys R US (SA) Baby City (SA) Checkers (SA) Carrefour (Middle East) Boots (Middle East) Spinneys (Middle East) Noon (Amazon Middle East) Amazon (FR, IT, ES, DE) Green Cross (New Zealand)

  • Procter & Gamble (8 yrs 6 mos)
    • Commercial Director
      Apr 2015 - Dec 2015 · 9 mos

    • Commercial Operations Manager - P&G Laundry
      Jan 2013 - Mar 2015 · 2 yrs 3 mos

      Designing and executing multi million pound sales and commercial strategy for P&G's largest European business on major UK brands. Managing sales targets and overseeing financial positions for UK major multiple teams. Managing eCommerce strategy across total UK online laundry business both in pureplay and bricks and clicks retailers. Directly managing a team of 4 employees within a multi-functional team.

    • Senior National Account Manager - Haircare on Tesco
      Jun 2012 - Dec 2012 · 7 mos

      Managing Pantene, Herbal Essences, Head & Shoulders, Aussie, Wash n Go, Nice N Easy Colourants with Tesco.