London, England, United Kingdom
With an extensive 15 year background in insights and media, my expertise has been honed in delivering cutting-edge quantitative and qualitative research as well as deploying effective media planning strategies. At Human8, my focus was on generating actionable insights that drive strategic decisions across diverse industries, from FMCG to healthcare. I am very comfortable managing people, running projects from brief to delivery and looking to grow and expand the client repertoire. Project scope ranged from trackers, product innovation, in depth discussion forums, ethnographies, U&A, supported by advanced tools and methodologies that include Max Diff, Price point analysis and TURF analysis. I have experience using AI tools, dashboards and other more bespoke methodologies such as ICE (Integrated Communications Evaluation studies). Some of the work I've done been a part of has won a range of industry awards such as Game of Thrones for Tourism Ireland and Sea of Thieves for Microsoft. Myself and my team’s success is rooted in a deep commitment to understanding consumer behaviour, utilising advanced analytics, and contributing to diversity and inclusion initiatives. We've delivered tailored solutions that resonate with our clients and supported meaningful progress within the organisation.
To deliver insights from digital media data using qualitative and quantitative techniques for Carat and Dentsu Aegis Network clients. Emphasis on delivering insight solutions (from proposal to debrief) using research tools; media partner and client data; designing and running bespoke online panel groups and quantitative research projects; using Carat’s proprietary quantitative survey, CCS; delivering ICE studies among others..
Ensuring effective delivery of outstanding client service to established contractual agreements as well as identifying opportunities to go above and beyond this to meet and exceed their business objectives. Managing the seamless delivery of multiple work streams to the key stakeholders through team management within the UK office and across the network as a whole. Working with senior planners and utilising a robust repertoire of data and planning sources to inform strategic development.
Insight and strategic direction: Producing insight reports to inform the strategy/comms planning teams using expertise in using powerful in house research tools for Mattel, Phillips and Diageo. Account management: Centrally coordinating 25 markets for Mattel including Collation of media plans, competitive reporting. Keeping clients up to date with the latest changes in the media landscape. Updating clients on emerging digital trends and innovations across the globe.