United Kingdom
I operate at the intersection of Go-To-Market strategy and social impact. Over the past 7+ years, I’ve built and led outbound growth systems across LinkedIn, email, calling and content, helping EdTech, SaaS, AI, Cloud and Cybersecurity businesses generate predictable pipelines and convert brand into revenue. My focus is disciplined execution: structured messaging, intent-led conversations, and measurable commercial outcomes. Alongside this, I’m increasingly focused on impact-driven models, particularly supported living for vulnerable adults and climate-resilient, community-rooted projects. I’m interested in how housing, infrastructure and capital can be structured responsibly to create long-term stability, not just short-term returns, and also technology, capital, and governance can be aligned to deliver measurable, long-term environmental and social outcomes. If you’re building at the intersection of commercial scale and real-world impact, I’m always open to a thoughtful conversation.
At Inonda, I lead the new business side for a digital agency specialising in LinkedIn, Email, Calling and Content based business development leveraging outbound automation for ed-tech, SaaS, AI, Cybersecurity, Cloud & Social Impact businesses. Key achievements and responsibilities: - Built and led multi-channel growth frameworks that consistently generate qualified leads for clients in EdTech, SaaS, and professional services. - Designed and implemented LinkedIn and email outreach systems that deliver measurable ROI and predictable meeting pipelines. - Developed training frameworks for internal and partner teams on consultative sales, SPIN questioning, and intent-based communication. - Collaborated with international clients (UK, DACH, US, and APAC) to optimise brand positioning, messaging, and campaign performance. - Introduced podcast and workshop-based outreach models that turned brand exposure into revenue. Inonda blends creative marketing with disciplined data-led systems, bridging the gap between brand storytelling and sales conversion.
Maintaining prospective clients. Developing effective ongoing relationships with prospective clients on behalf of MWM.