Seattle, Washington, United States
I’m a senior designer with 10+ years of experience building and shaping visual brand identities in multi-faceted organizations. Combining my expertise in e-commerce marketing design and in the editorial publishing industry, I take a multidisciplinary approach to visual storytelling, photography, and graphic design. Early in my career, I led the photography art direction for Harvard Business Review magazine and drove the digital art and stock photo strategy for HBR.org web articles, which increased web traffic 25% YoY across all platforms. Alongside my design team and editors, we elevated HBR.org and won the Webby Award for best business website three years in a row (2016, 2017, and 2018). At Wayfair, one of the world’s largest home retailers, I designed marketing collateral for print and digital and executed marketing strategies that contributed to revenue growth from $48M to $175M over eight quarters. Partnering with marketing, buyers, and writers, I established scaleable design systems to meet the high demand of marketing emails and promotional campaign assets. At RVO Health, the largest health information platform in the U.S. reaching 70M people a month, my focus is to develop workflows, set up design systems that improve design efficiency, establish global design standards with our portfolio of brands, and mentor and champion other designers. 🎉 3x Webby Award winner for best business website three years in a row (2016, 2017, 2018) @ HBR.org 🎉 Helped grow revenue 264% over 8 quarters @ Wayfair.com
• Creates illustrations and graphics across multiple brands and platforms reaching 70M monthly visitors (one-third of the total US digital population). • Develops photo collage direction for the health portfolio brands, including: Medical News Today, Healthline, Psych Central, Healthgrades, Greatist • Establish design templates for creative teams to meet the output of 400+ articles per month. • Lead Ai advocate and systems lead for creative. Identify friction, build automation, create a distributable tool, reduce team inefficiency. • Collaborates with art directors, copywriters, editors, and social media teams on design requests to increase overall site engagement by 15% YoY. • Express branding strategy across multiple platforms: web pages, podcasts, article series, infographics, social media, newsletters, and internal requests.
• Designed and produced omnichannel marketing graphics for email, web, and print. • Led the redesign of email and promotional assets on the core team that grew Perigold’s GRS from $48M to $175M across eight quarters. • Partnered with copywriters, merchants, buyers, and analysts to develop email strategies that help grew email subscriptions from 800K to 2.6M in two years. • Presented design concepts and incorporated feedback to get buy-in from internal and external partners. • Developed file templates that increased production efficiencies.
• Overhauled Harvard Business Review’s visual identity on HBR.org and increased web article views by 25% YoY. • Established an ownable brand voice through photography direction, curation, and commissions. • Wrote creative briefs and shot lists for freelance artists and photographers to support editorial concepts for monthly printed issues. • Coordinated photoshoot logistics and scheduling for multiple shoots. • Handled artist invoices and negotiated rates for the print’s photo budget. • Supported design teams redesign efforts through photo and artist research. • Managed HBR’s freelance photography network through outreach and portfolio reviews.
Facilitated and maintained the start-up of a wedding photography business, archived and re-organized 5 years of engagement and wedding images totaling to 450,000+ pictures, ran the Client Care Department - curated and watermarked 200+ vendor requested images weekly, responded to client emails and incoming and outgoing calls, streamlined studio day-to-day workflow, ran 4 social media channels, created and updated business documents and spreadsheets (googledocs), prepared photo and lighting equipment, edited 1,500 pictures weekly for publication and print, photographed weddings and engagement sessions, assisted in the rebranding of company.
Photographed concerts, live performances, lifestyle/product shoots, and local events. Assisted in marketing campaigns with editors and the art director. Conducted interviews and wrote reviews for online and print publication.