Stevenage, England, United Kingdom
Running and developing Coast Gaming Limited.
About Whale. Bookmaker with full UK Licence. Targeted high net worth Individuals through highly targeted marketing and events. I was brought into the business primarily to adapt a US market facing platform and make it competitive and compliant in the UK. • Delivery of the Whale Platform – First 9 months at Whale I was tasked with delivering a UK facing platform. This needed to be configured for a UK audience with prices and markets setting for the whole platform. • Trading – In our first year we generated revenue in excess of £7 Million • Growth – Created the concept of Maverick.bet , a mass market proposition that allows us to fully exploit our licence • Commercial relationships – Negotiated and signed deals with Safe Charge, Ezugi and Skrill • Affiliate management – Developed a bespoke affiliate system and agreed terms for affiliate traffic
About Betclearer– Grew from nothing in 2009 to a recognised International brand by 2014. In 2013 the business had a turnover of £ 43 Million and was independently valued at £ 25 million. It had partnerships with the Football League, Newcastle United, Sunderland and Fulham. I was a registered Companies House director and Shareholder. • Oversight of trading – Designed and implemented our hedging strategy. My team hedged over £100,000 in bets daily. My commitment and diligence allowed us to grow what was an exceptionally difficult business to manage from the start • AMLO and Personal Management Licence – Created and implemented Betclearers compliance policies and documentation • Commercial relationships – Negotiated strategic partnerships • Affiliate management – Implemented and created our affiliate strategy that delivered 60,000 new players in 2013 • Chaired management meetings – Our weekly meetings defined the course and development of the business
• Red Attic – Website development business • Ibelongto.com – Community based charity fundraising site based on shared affiliate revenue • Tempsmarket.com – Temp recruitment website, to make hiring temps easier, cheaper and of better quality. We developed this in partnership with Kingston University.
• Manage National Accounts - Conduct review meeting’s every month including sales analysis, issue resolution and growth opportunities • Win National accounts- Including vue Cinemas, Gala Bingo and Shell • Hitting all KPI’s – Ensuring that sales growth targets are met • Coaching and development of Regional Managers and Business Development Managers – Through field accompaniment visits with BDMs to train and enhance skill sets, in order to improve performance • Attend Weekly Ops meeting • Conduct National Sales Meeting’s – Performance reviews, agenda creation, teaching sales models, team building • Set strategic policy for National Growth - Via changes to targets, job descriptions, and Blueheath offering, facilitated through requests to the board