Leeds, England, United Kingdom
Experienced marketing professional with a demonstrated history of working in the leisure, travel & tourism, and Healthcare industries. Skilled in Sales, Management, Account Management, Marketing, and Business Development. Strong media and communication professional with a Bachelor's degree focused in Drama and Dramatics/Theatre Arts, General from Northumbria University.
Traveleyes are an international tour operator with a difference. Half the group on the tours are visually impaired and half are sighted. • Passionate for building the Traveleyes brand by co-ordinating all social media content on platforms including Instagram, Facebook, Twitter and YouTube. • Enjoy working closely with social influencers and cross branding opportunities along with net working with journalists to help further the brands profile. • Successfully increased traffic to the website through social traffic 256%, email traffic by 606%, direct traffic, 191% and organic traffic by 147% from March 2017 to March 2020 verses the previous 3 years. • Independently co-ordinated a successful marketing campaign for a nomination in the British Travel Awards, pushing the voting process across all social channels, email marketing, press releases as well as TV and radio interviews. This led to Traveleyes winning its first ever British Travel Award. • Maintaining and improving the users experience is vital to the company’s success therefore frequent testing of the Traveleyes website is required along with analysing customer feedback to enhance the overall User Experience. • Working with external agencies on the development of both Traveleyes front end and the CRM systems, with a focus on the systems interaction with screen readers and voice over technology. • Good understanding of time management and budgeting, to ensure exhibition materials and branded stands are ordered in time and are to a cost effective to the company. • Organise monthly company team meetings to report on marketing activities and feedback on statistics from the previous month. • Developed content for YouTube including writing, filming, and editing, as well as the creation of a podcast with customer interviews, soundscapes and information about upcoming destinations.
Infoserve Ltd is one of the leading players in the UK online local search market. We make it easy for potential customers to find your business online. 15 years helping businesses grow... Infoserve Ltd was founded in 1999 and established Cityvisitor, still one of the most used online business directories in the UK. We currently list approximately 3 million small and medium-sized businesses across our family of online business solutions. In 2007 we became the official listing provider for Yahoo! Local in the UK. Our evolving PPC solutions continue to make use of our partnership with Google and our Bing Ads Accreditation. 2010 saw our portfolio develop further with the launch of a range of Social Media products. During 2014 Infoserve became an authorised reseller of Bing Places in the UK and relaunched Infoserve.com, consolidating our innovative products into two simple solutions; Self Service and Managed Services. Our expertise, accreditations and partnerships give you assurance as the customer: Google Partner Microsoft Gold Partner Bing Ads Authorised Reseller Google AdWords Qualified Individual Exclusive UK Advertising Partner for Yahoo Local Exclusive operator of the Football League Interactive Business Finder Call – 0845 36 77 200.
Infoserve are a provider of local online marketing solutions for all types of businesses. Responsible for sourcing businesses in which to pitch online marketing products with Google, Yahoo and Bing. Taking business owners online and giving demonstrations. Selling website packages with SEO content, meta data re-wrights, ppc campaigns. Daily and monthly targets, consultative and quick sells. Telephone KPI's. Renewing contracts of existing customers.
B2B sales and account management. Responsible for sourcing businesses who would have a fleet of vehicles, from company cars to haulage. Sell pump price or fixed price cards to the company. Phone based sales with strong KPI's.