Toronto, Ontario, Canada
Marketing Leader with 10+ years of marketing expertise in the IT and Services industry. Spent the last 3 years with Zscaler leading the Canadian Field Marketing Team and overseeing the end-user, partner, alliance and digital marketing strategy. Proven results through increased ROI, MQLs and pipeline (both marketing and influenced). As well, created long lasting strategic and fruitful relationships with sales, channel, and external stakeholders. While at Veeam, the Canadian Marketing Team held the highest ROI standard in the Americas of 13:1 on all marketing funds, and at Softchoice, where I managed one of the largest partners, Cisco and won their coveted Marketing Innovator of the Year Award for 2 years straight, while delivering ~15% YoY MDF growth. Demonstrated the ability to lead strategic marketing planning, acts as a formal/informal coach to the team, and offers direction to the Business Partner Leaders. Expert knowledge of MDF processes and P&L management by maintaining an appropriate mix of activities to achieve targets and drive MQLs, SQLs, net business meetings and pipeline.
• Created an appointment setting program that provided incremental pipeline of $4.48 M with $2.44 M in closed revenue in 2015, expanded the program in 2016 which provided $3.08 M in closed revenue and in 2017 the program was re-branded and closed $3.15 M in revenue. • Effectively worked with multiple stakeholders across North America at Cisco and Softchoice to ensure further cohesion and communication which allowed us to see a 20% increase in marketing funds provided to Softchoice • Led events across N. American with a 80% conversation rate of all attendees to SQLs • Created customer journeys for Networking, Security, Data Center and Meraki technologies to educate, accelerate and support our customers in their research which lead to multiple closed deals that totaled $500,000 • Led and managed multiple North American Call Blitzs which averaged $14.5 million in sales qualified lead with a 35% close rate • Created thought-leadership programs for both IBM & Cisco that allowed clients, prospects and our internal teams to view each brand in a different light. This was done through content, video, and nurture streams and allowed for an MQL increase of 10% per quarter.
• Strategically planned, developed and executed digital strategies for the Cisco.com/ca website • Lead the creation and maintenance of three new websites for Cisco Connect Toronto, Hockey's Hidden Heroes, and Cisco Canada's About Us portal that allowed for full mobile functionality, engagement, and autonomy • Developed and executed value-in-kind sponsorships that included digital signage, billboards, and marketing campaigns for the Maple Leaf Sports Entertainment Group, Canadian Tire Center, Ontario Science Center and others. • Led all Healthcare, and Oil & Gas industry specific events while providing a holistic customer journey for industry BDMs to cultivate relationships and continue conversations (specifically a Healthcare email nurture campaign) • Increased engagement with Sales Teams across Canada by writing all Internal Marketing posters and pamphlets • Effectively managed Summer Interns on marketing and communication related projects to enhance their experience and development
Working for the Marketing and Communications team. Focusing on events marketing, social media marketing, and product (Enterprise Networks, Security, Collaboration, and Data Center & Virtualization) marketing. Previously supported the Brand Marketing Manager throughout multiple sponsorships, events, and campaigns (including the Tomorrow Starts Here brand campaign) to increase brand awareness, success, and social media efforts. Other notable projects and campaigns as follows: • Effectively created a Canadian specific Networking Academy plan to support the creation of an alumni community, recruitment of future students, and exposure of the brand to provide a competitive advantage • Planned and coordinate multiple events to provide completed customers journeys that lead to net new names and increased the sales pipeline for future sales (including MISA, American TeleHealth Association, & VMWare) • Wordsmithed and crafted numerous emails, offers, social media communications, and other marketing collateral aimed for Cisco Canada’s Collaboration, Borderless Networks, and Data Center & Virtualization customers • Lead a CIO to CIO video series between Cisco and IT World Canada that garnered record breaking views, clicks, and whitepaper downloads • Supported the Brand Marketing Manager throughout multiple sponsorships, events, and campaigns (including the Tomorrow Starts Here brand campaign) to increase brand awareness, success, and social media efforts • Authored two blogs regarding the CFL 100th Grey Cup Tour on the Cisco Canada blog, as well as managed the invitation, registration, and thank you emails for the four Cisco hospitality activation events • Proficiently managed a bi-weekly bilingual Customized Partner Intelligence (CPI) newsletter and weekly internal competitive newsletter from creation to metric analysis
• Worked in the Strategy, Planning and Operations team • Continuing to lead, teach, and increase adoption of social media for effective listening and communication • Co-created a RSA animate video to continue the interest of social enterprise for the marketing team • Co-led the implementation, training, and understanding of Cisco’s social enterprise platform(Quad) for numerous business groups • Co-created a video outlining the benefits, effectiveness, and potential of Quad/IWE for the Canada Manager meeting • Community manager of Strategy and Operations groups to assist in the planning, communication, and visibility of the management team • Assisted the events manager, public relations manager, and marketing brand manager in research, planning, and execution of numerous programs
• Supported and led the development and execution of the Take Back the Net campaign for the Boys and Girls Club of Canada which was featured on Canada AM • Applied strong communication skills, strategic thinking, and analytical skills when writing and analyzing post campaign plans • Assisted and created marketing plans for business groups such as the Technical Audience and Developers • Led an email campaign for MSDN subscription sales which allowed the Developer business group to receive a significant profit at the end of the quarter • Successfully ran a localization campaign for Microsoft Dynamics content and assets to fit both English and French speaking events • Managed and acted as a liaison for the Agency team to ensure timely delivery and execution of the fulfillment processes and materials, campaign collateral, and creative • Managed and created scorecards to ensure campaign measurement was correct and presented the results