Andrew Johnson

Gift card expert | Group CEO Diggecard | IMA Europe President - The Incentive, Reward & Recognition Association

Crowthorne, England, United Kingdom

About

I have extensive knowledge and experience of gift cards, gained over the past 20 years in the industry. My expertise ranges from consultancy services and programme implementation for clients in retail, leisure and hospitality. I am also an expert in providing gift card solutions and services for businesses and agencies who want to capitalise on the power of gift cards to deliver their commercial goals. My current role as IMA Europe President and former role as the Director General of the UK Gift Card and Voucher Association have enabled me to strengthen my knowledge and experience, as well as develop a strong global network of industry partnerships. It is a real honour to represent the industry with some great media experiences and opportunities to work with legislators and the government. As CEO Diggecard Retail & Corporate, I lead the sales and operations team, and work strategically with our group management team. Diggecard is a global provider of gift card expertise and technology, and we work with businesses of all kinds within retail, leisure and hospitality who want to fully or partially outsource their gift card programme, working either directly or with a technology partner. We also provide gift card services for businesses and agencies to deliver reward, incentive, promotion, benefit and discount programmes. Expertise: Physical and digital gift card programme consultancy and implementation, online and instore gift card processing, payment and redemption solutions, gift card delivery to consumers and businesses, B2B sales and marketing

Experience

  • Diggecard (6 yrs 10 mos)
    • Group Chief Executive Officer
      Oct 2025 - Present · 10 mos

    • CEO UK, COO Group & Director
      Oct 2019 - Present · 6 yrs 10 mos

      Diggecard is a global provider of gift card expertise and technology. We work with businesses of all kinds within retail, leisure and hospitality who want to fully or partially outsource their gift card programme, working either directly or with a technology partner. We also provide gift card services and solutions for businesses and agencies to deliver reward, incentive, promotion, benefit and discount programmes. As CEO for Diggecard UK, I lead the sales and operations team, and work strategically with our group management team.

  • Owner at Revive Sales & Marketing
    May 2006 - Oct 2019 · 13 yrs 6 mos

    Owner of Revive, consultancy specialising in gift card and gift voucher set up and strategy.

  • Chief Executive Officer at NGC
    Sep 2014 - Sep 2019 · 5 yrs 1 mo

    Former CEO of National Gift Card Europe, the European division of NGC based in the US. Leading a team to deliver specialised gift card programmes for retailers and gift card services for business and agency customers running reward, loyalty and incentive initiatives.

  • Director General at UK Gift Card & Voucher Association
    Jun 2006 - Mar 2015 · 8 yrs 10 mos

    As part of the service offered by Revive Sales and Marketing to the UKGCVA I work part time as the Director General of this UK gift voucher and gift card industry association

  • Director at The Gift Card Centre Ltd
    Sep 2008 - Jun 2012 · 3 yrs 10 mos

    UK's first on line gift card centre offering gift cards at www.thegiftcardcentre.co.uk, working with retailers to enhance on line gift card sales strategy and help set up gift card programs