Miami, Florida, United States
I am a dynamic commercial operations and sales leader with 15+ years of global experience driving revenue growth, operational excellence, and market expansion across North America, EMEA, APAC and LATAM. Proven track record of scaling teams, restructuring organizations, and executing data-driven GTM strategies that deliver measurable results — including 4X revenue growth, 40% YoY pipeline increases, and 5X ROI on technology investments. Adept at building high-performance teams, implementing scalable systems in Salesforce and analytics platforms, and securing executive buy-in for transformative initiatives. Recognized for combining strategic vision with hands-on execution to accelerate growth, expand market share, and strengthen customer retention.
Fractional, advisory and consulting services across the following areas: - CRM Implementation or Optimization - Change Management & Commercial Training Support - AI and Automation Strategy & Implementation - Deal desk and pricing support and implementation - Commercial incentive compensation design and implementation - Account planning and strategic account review process design - CSAT survey design and implementation - Quote-to-cash process design and implementation
• Led the development of new business strategies and oversee pipeline management and forecasting. • Onboard and manage a new business development team to scale new customer acquisition • Manage a team of 3 commercial operations members focused on pricing, deal desk, and tech implementation. • Ensure pipeline hygiene and optimize the commercial technology stack for enhanced operational efficiency. • Develop and implement a new business sales onboarding curriculum • Onboarding and integrating sales technology / enablement partners into our CRM and GTM workflows • Implement and enable account planning and CSAT survey solutions to drive customer retention, NPS and upsell revenue • CRM restructure to establish a data structure which enables AI Agentic workflows • Roll out a competitive intelligence platform to enable better competitive positioning and win/loss analytics
- Leads a department of 20 employees responsible for our Salesforce development, commercial training & onboarding, customer activation processes, data visualization, reporting and sales enablement tools management for our global organization - Partners with all other internal departments, developing cross-functional initiatives with marketing (lead management process), Business Development (target partnership activation strategy), finance and legal (creation of a deal approval process and revised pricing framework) and product (go-to-market operations of new social platform integrations) - Procured TableauCRM licenses for our commercial org to build out dashboards providing visibility into sales and account management productivity and upsell / cross-sell opportunities which resulted in a 5XROI in the first year it was released. - Runs data analysis projects which result in the development and rollout of our global account and product strategy, and market expansion recommendations - Led a reorganization of our commercial department resulting in the creation of new sales roles, the development of 5 new compensation models, and the slotting of more than 200 employees into our newmodel, including employees from two recently acquired companies
- Oversaw the growth of our European commercial team by over 100% in employee headcount and revenue from ~$4.5M in 2018 to ~13.6M in 2019 - Onboarded and trained commercial leaders across LATAM, APAC, and EMEA to understand DV's processes, differentiators and operational structure - Reorganized our EMEA sales team structure from a hub-based model into a dispersed, in-market team resulting in a 200% increase in revenue - In partnership with marketing, developed and trained commercial teams on an EMEA focused sales narrative with value-based differentiators tied to local client and prospect feedback
- Oversaw DoubleVerify's advertiser and agency sales division across the West and Midwest territories in the USA, spanning from Hawaii to Ohio. - Managing a team of 6 senior sales professionals across 4 offices, to sell our suite of verification services to the territory's largest brands and agencies. - Grew annual regional revenue from ~$2M to over $6.75M by the end of 2017
Maas Media Group is an inspired, programmatic and digital-first media specialty agencies with a passion to use their combined years of expertise to drive meaning sales and conversions for passionate brands.
- Building and strengthening Piqora's relationships with strategic agency partners - Demonstrating the multiple applications of Piqora's Visual Content Marketing Solution to drive sales and adoption of the platform - Developed and implemented an agency pricing model which, within 90 days of adoption, generated new business for Piqora