United Kingdom
A self-motivated, confident individual with excellent communication and interpersonal skills. A strong personality with excellent organizational skills. Capable of achieving results under pressure and meeting targets. A team player who is able to set and achieve personal goals. A reliable and punctual individual, who is keen to further develop his personal and business experience with a view to pursuing a long-term career within luxury goods.
• PR & Communications Strategy: Developed and executed integrated PR & Communications strategies to enhance brand awareness and engage target audiences. • Influencer Marketing: Cultivated and managed relationships with local and global influencers (FOBs, stylists, KOLs, brand ambassadors) to amplify brand messaging across platforms. • Partnership Management: Collaborated with HQ to develop and maintain key global partnerships, driving focus on channels like YouTube and TikTok. • Innovation & Engagement: Drove innovation in engagement strategies, identifying and implementing new approaches to enhance brand awareness. • Performance Analysis: Managed reporting and analysis of PR, social, and content activations, providing actionable insights to optimize performance against KPIs. • Content & Digital Support: Provided support to internal, external, and wholesale networks on content creation, digital activations, and brand guidelines. • Social Media Management: Managed the UK Instagram account, including community management, and implemented strategies to grow the social community, delivering against KPIs. • Press Office Management: Managed the IWC UK Press office, handling media requests, safeguarding journalist relationships, and communicating brand stories through press releases and interviews. • Media Relations: Secured high-quality media placements across various platforms.
• Create an effective PR activation plan in line with corporate and UK national marketing strategy. • Define the annual PR and Event objectives for Oris UK based on given budgets /revised budgets. • Proactively promote Oris by organising regular press appointments and pitching PR stories to ensure strong editorial coverage. • Ensure excellent media relationships within key media, with frequent communication and regular meetings. • Create an effective influencer strategy plan annually. • Management of the press sample collection and all editorial photo-shoots – ensure the relevant products are represented correctly in the key media within an appropriate timeline • Ongoing identification or analysis of partnership opportunities (sponsoring or brand ambassadors) that are relevant for the UK market. • Annual media planning • Media buying • Planning annual calendar of events based on relevant launches and key dates. • Plan PR Launch events for the UK Market • Co-ordinate and facilitate all brand media PR events, liaising with the Marketing Director and Swiss HQ while ensuring that needs are fulfilled • Responsible for the creation of an annual events strategy
o Assisting in building the public image of Fuli Gemstones o Maintaining relationships with consumer media in UK and ROW (Jewelry / Fashion / Luxury / Lifestyle editors) o Facilitate marketing initiatives (corporate and consumer website / brochures / training programs / projects / designer collaborations / events ) o Assisting in the roll out of a comprehensive marketing communications strategy o Assisting in all Fuli Gemstones corporate communications. Generating PR coverage in all areas where Fuli Gemstones operates in local broadsheets, radio, TV, magazines, blogs o Ensuring cohesive communications across the Fuli Group and external PR agencies o Assist in developing Fuli Gemstones social media and online strategy, including YouTube, Instagram, TikTok, LinkedIn and Facebook o Assisting in any advertising requirements o Facilitating marketing opportunities through designer collaborations / events and 3rd party collaborations
o Working across nominated accounts, which are Boucheron, Boghossian, Jessica McCormack, Jennifer Chimandi, Bee Goddess, Jaeger le Coultre, Amrapali and Sonia Petroff. o Constantly create, forge and maintain relationships with journalists and stylists. o Generate product, feature and main fashion coverage across all titles. o Creating celebrity intelligence for the agency and clients. Tasked with securing high profile celebrity placements and working on brokering deals/partnerships. o Liaising with all key media to ensure sufficient intelligence is created for pitching in clients on relevant features and shoots. o Compiling client monthly activity reports and ensuring all forthcoming press lists are up to date o Copy writing press releases and creating PR tools for clients o Ensuring regular and relevant press releases and images are collated and circulated to the media so that press always feel aware of clients and their collections.
o Assist in defining the Atelier Swarovski PR strategy o Build strong relationships with press and designer’s PRs o Identify new PR opportunities to maximize Atelier Swarovski coverage o Responsible for PR collateral distribution to agencies and internal offices o Assist with the management of international PR agencies and teams, to ensure the AS brand is communicated appropriately and effectively o Manage seasonal press days in key cities worldwide o Work closely with Social and Digital team on strategy o Assist in organizing all PR elements of events relating to Atelier Swarovski o Production of Press Briefings for key interviewees
o Putting together press kits and producing PR strategies o Organising press days and events o Control over sample movement o Editing marketing plans o Overseeing the management of the Atelier website, uploading new season stock and updating editorial pages o First point of call for press requests, credits and imagery o Assisting at fashion weeks including London, Paris and Basel World o Overseeing the launch of Swarovski’s first fine jewellery collection, including celebrity dressing, launch events and movement of the collection around the globe o Overseeing advertising and influencer strategies o Overseeing the management and production of press events around Europe o Developing relationships with key members of UK press