Australia
Experienced strategic marketing and customer experience leader with over two decades of expertise in driving service improvements and stakeholder engagement. Demonstrated success in leveraging customer feedback to inform strategic decisions, enhance service delivery, and ensure contractual compliance. Proficient in data analysis, professional document creation, and delivering impactful presentations. Adept at leading and motivating teams to achieve organisational development goals.
MIE Lab is an innovation agency that creates transformational new products, services, brands and businesses. If you have an idea for a business or start-up, we will take you from idea to market, and even get you some funding along the way. We offer prototyping from apps through to engineering and everything in-between. And when it comes to pitching it, we’ll help you nail that too.
Run a Marketing and Innovation workshop for the University of Adelaide Australian e-Challange program in Adelaide, Chalons en Champagne, Lyon, Nice and Paris. The workshop is designed to encourage participants to adopt a marketing attitude towards the entire business planning and process, with the plans being developed around fulfilment of customer needs. Topics covered: - Defining how marketing is important to their business - Determining who their customers are and defining their importance to their business - Determining the products use - How to pivot - Mapping out distribution channels - Methods of promotion and determining a promotions schedule for the product - How to set the price for the product.
Developed and implemented comprehensive digital marketing strategies, significantly improving customer engagement through data-driven insights and analytics. Analysed customer feedback to inform service enhancements, demonstrating a commitment to continuous improvement Conducted comprehensive market research, including customer satisfaction surveys, to inform strategic improvements and service delivery Initiated and nurtured long-term partnerships, driving sustainable organisational growth and aligning with business goals. Spearheaded the development and execution of a multi-channel marketing strategy, significantly boosting brand recognition and engagement. Provided comprehensive progress reports to executive leadership, informing strategic decision-making. Managed financial aspects of marketing projects, from budgeting to forecasting, ensuring commercial viability. Directed the branding overhaul, ensuring consistent messaging and communication materials across all digital platforms. Played a pivotal role in public engagement, enhancing the organisation's public image through effective marketing strategies.
Shark Tank eSchool (STeS) is an educational program designed to immerse young people in the development of an entrepreneurial mindset and innovative thinking. The STeS program is a project-based learning program where students work through an entrepreneurial process including identifying existing problems (or anticipated future challenges), generate a solution (in the form of a product, service, or user experience), design and test a prototype, build a business model, and pitch the idea in venture showcase events. It has been designed to run over the duration of one semester and consists of eight modules, which represent an entrepreneurial activity road-map. The knowledge, skill, and application activities within the STe program incorporates the general capabilities of the Australian Curriculum and core skills of creativity, innovation, critical thinking, problem-solving, teamwork and communication which are critical for developing our entrepreneurial leaders of tomorrow. Since our inception in SA in January 2019, the Shark Tank eSchool program is now a nationwide entrepreneurial program represented in SA, WA, QLD, VIC, NSW and NT. Over 6,000 senior secondary school students have participated in the program to date. The program is delivered following a train-the-teacher model, whereby teachers undergo two days of training to become certified to teach the course. This is a once-off training and teachers are taken through key areas in the program. Teachers are fully supported by MIELab throughout the duration of the facilitation and learning process. Upon completion of the teacher training, teachers receive all of the module plans, resources, assessment documents, and rubrics as well as one conditional post-graduate course credit from the University of Adelaide in a Masters degree. To date, more than 180 teachers have undergone Shark Tank eSchool teacher training.
Working with leading Adelaide creatives, designers, social strategists, top-level executives and key stakeholders to develop creative marketing and advertising strategies to be implemented across new business opportunities. Key Achievements: ♦ Engaged with key stakeholders from Lucas Films and Disney to create an integrated through the line marketing and strategic campaign ♦ Engaged by Bickford's to develop their strategic campaign, 'The Extraordinary'. ♦ Recently won and executed Bearded Lady Bourbon National Creative campaign ♦ Recently won and executed Rebellion Bay Spiced Rum National Activation campaign ♦ Developed and wrote a successful digital and press campaign for Audi Australia ♦ Engaged by Abache to formulate an international rebranding strategy. ♦ Recently gained international recognition for development of Pee Pro.