Andreu Casasnovas

Country Head Sony Benelux

Greater Barcelona Metropolitan Area

About

Specialties: advertising, budgeting, business objects, computer training, crt, department for constitutional affairs, digital imaging, engineering, english, erp, german, internet explorer, leadership, macromedia director, management, market planning, marketing, mba, microsoft access, microsoft excel, microsoft office, microsoft outlook, photography, product management, promotional materials, reports, sales, sap bw, sap r3, spanish, strategic, telecommunications, television,

Experience

  • Country Head Sony Benelux at Sony Europe
    Apr 2025 - Present · 1 yr 4 mos

  • Director General Sony Iberia / Country Head Sony Iberia at Sony
    Apr 2022 - Apr 2025 · 3 yrs 1 mo

  • SONY EUROPE LIMITED SUCURSAL EN ESPAÑA (13 yrs)
    • Sales Director for Spain and Portugal
      Sep 2014 - Apr 2025 · 10 yrs 8 mos

      Reporting to Sony Iberia Country Head Definition and implementation for all the commercial strategy for Spain and Portugal (Consumer Electronics)

    • Marketing Head for Spain and Portugal
      May 2012 - Aug 2014 · 2 yrs 4 mos

      Reporting to Marketing European Vice-President and Sony Iberia Country Head Definition of Marketing and Marcom Strategy and direct implementntation for Spain and Portugal for all product categories (Consumer Electronics)

  • Visual and Sound European Head at Sony Europe B.V.
    Oct 2018 - Apr 2022 · 3 yrs 7 mos

  • SONY ESPAÑA S.A. (7 yrs 3 mos)
    • - Senior Sales Manager. National Key Account Manager for Vertical Chains and Etailers in Spain
      Apr 2010 - May 2012 · 2 yrs 2 mos

      Reporting to Sales Director Definition of Sales Strategy and commercial conditions and sales targets / account planning for all product categories for the dealers under Vertical Chains (Multiples) Channel and Etailers

    • Regional Senior Sales Manager
      Nov 2008 - Mar 2010 · 1 yr 5 mos

      Reporting to: Sales Director Responsible of: Definition of sales strategy for all the dealers of Catalonia region for all Sony Electronic products. Definition of commercial conditions and sales objective by product category Direct responsible of 7 salesman

    • Digital Imaging Marketing Manager
      Oct 2006 - Nov 2008 · 2 yrs 2 mos

      Reporting to: Marketing Director Responsible of: Group responsible of all Digital Imaging products: camcorders, digital still cameras, DSLR cameras and accessories Responsible of 5 Product Managers and the definition of marketing strategy for all Digital Imaging products in Spain in terms of product, price, promotion and distribution. Full P&L responsibility Budget definition and development for all product categories in terms of sales, GP, NPBT and Ad&Pro expenses Continiuos contact with Sony Europe and Sony Corporation for marketing activities and strategy definition