Ingeniero Maschwitz, Buenos Aires Province, Argentina
Senior Enterprise Architect, GTM Leader, and RevOps Strategist with 20+ years of business systems engineering experience and 8+ years focused on Salesforce ecosystems and scalable GTM operations. Instead of relying on manual, friction-heavy processes, I engineer automation-driven customer success systems. By architecting scalable CSOps, lead-to-cash frameworks, and AI-assisted workflows, I empower teams to manage high-volume customer portfolios with absolute operational precision and proactive churn mitigation. SELECTED HIGHLIGHTS & OPERATIONAL METRICS: GTM Systems Diagnostics: Conducted a forensic analysis of 500+ tickets across a live B2B SaaS GTM stack, documenting 136 distinct structural failure instances across 15 categories to build a data-driven framework that improves customer retention. Enterprise Scale & LDV: Expert in architecting migrations and continuous data flows for environments with millions of records, ensuring real-time visibility into customer health. Automated Workflows: Designed and maintained Snowflake-to-Salesforce data synchronization recipes via Workato, leveraging AI agents (Claude) to automate operational data maintenance. Lead-to-Cash (L2C): Led technical evaluations for Revenue Lifecycle Management (RLM) and Enterprise CPQ, streamlining contract expansion pathways and billing engines to eliminate friction in customer growth motions. CORE COMPETENCIES: GTM & CSOps Strategy: RevOps, Customer Success Scaling, RLM, Lead-to-Cash, Churn Prevention, and Compensation Strategy (ICM/Spiff). Systems & Tools: Front, Sales Cloud, Service Cloud, Revenue Cloud (Salesforce CPQ), FSC, Snowflake, Fivetran, NetSuite ERP, Workato, Stripe, Tableau, and CRM Analytics.
Design and execute Front’s GTM and Customer Success (CSOps) systems roadmap to scale global customer operations and revenue Key Responsibilities & Impact: • CSOps & Systems Architecture: Partner with Customer Success, Sales Ops, and Finance to build the workflows, automated playbooks, and KPI frameworks that enable the team to manage high-volume customer segments efficiently. • Churn Prevention & Diagnostics: Conducted a systematic forensic analysis of 500+ support tickets across the GTM stack, documenting 136 structural failure instances to build a data-driven framework that proactively mitigates operational churn risks. • Scale & Automation: Lead the technical roadmap for RLM (Revenue Lifecycle Management) and CPQ integrations (Stripe, NetSuite) to accelerate onboarding speed and eliminate friction in customer expansion and renewal motions. • Cross-functional Alignment: Act as the critical bridge between Product, Engineering, and GTM Systems to translate complex customer feedback into structured system improvements and product roadmaps.
Led the architecture, system integration, and operational strategy for enterprise-grade GTM and Revenue Operations (RevOps) platforms, aligning technology with customer-facing business growth. Key Accomplishments & Responsibilities: • CSOps & Process Automation: Architected and deployed scalable operational workflows to automate mission-critical business processes, increasing GTM velocity and drastically reducing manual administrative tasks for customer success and sales teams. • Workflow Optimization: Designed intuitive, user-centric system interfaces and streamlined customer-centric data workflows, reducing the administrative overhead for Customer Success Managers (CSMs) and enabling more efficient high-volume account management. • Lead-to-Cash (L2C) Alignment: Optimized the end-to-end customer lifecycle from onboarding to expansion by managing high-impact compensation and revenue systems directly linked to customer retention (NRR) and growth goals. • Tech Stack Integration: Orchestrated enterprise-grade data integration strategies to guarantee data consistency and real-time customer health metrics visibility across the corporate tech stack. • Data Governance & Scale: Led data governance strategies and executed complex migrations of millions of records to maintain strict data cleansing and mapping standards, essential for accurate churn prediction modeling. • Cross-Functional Leadership: Acted as the strategic bridge between Finance, Sales, Customer Success, and Engineering to implement complex quota management models, commission plans, and scenario planning.
Led the technical delivery, cross-functional program management, and Go-To-Market (GTM) system strategy for enterprise clients across Sales, Service, and Marketing Clouds. Key Accomplishments & Responsibilities: • Program Management & Delivery: Managed the end-to-end Software Development Life Cycle (SDLC) for high-impact commercial systems, defining project scope, timelines, and resource allocation to ensure on-time, high-quality delivery. • Customer Journey & Lifecycle Optimization: Headed cross-functional initiatives to optimize Lead-to-Opportunity pipelines, customer case management, and multi-channel marketing campaigns, directly driving customer satisfaction and retention metrics. • RevOps & Compensation Strategy: Spearheaded sales incentive compensation (SIPs) and commission calculation workflows (Spiff), automating complex operational logic to reduce payment discrepancies and improve sales representative alignment. • Executive Decision Support: Built advanced Tableau and CRM Analytics models to translate complex raw transaction data into actionable executive insights on GTM performance, pipeline health, and customer behavior. • Stakeholder & Agile Governance: Acted as the primary liaison between C-level business sponsors and technical engineering teams, using Agile methodologies (Scrum/Kanban) to bridge commercial objectives with technical execution.
Architected and deployed scalable backend integration frameworks, optimizing the data flow between core software products and GTM platforms. Key Accomplishments & Responsibilities: • System Integration & Architecture: Designed and maintained secure, high-availability REST API structures to facilitate seamless data exchange between legacy databases and customer-facing systems. • Lead-to-Cash Foundations: Configured complex CPQ (Configure, Price, Quote) architecture, laying the technical foundation for scalable product catalogs, automated bundling, and enterprise pricing rules. • Multi-Cloud Strategy: Managed and automated end-to-end configurations for CRM (Sales, Service, and Marketing Clouds), using advanced event-driven logic to eliminate manual operational overhead. • Predictive Data Modeling: Utilized Einstein AI and predictive analytics to build data structures that drive customer behavior insights, proactive engagement, and churn-prevention frameworks.
Designed complex blueprints, integration architectures, and data-driven systems to optimize automation processes and telemetry diagnostics in mission-critical environments. Key Accomplishments & Responsibilities: • Systems Engineering & R&D: Led high-impact R&D initiatives and integration testing strategies to ensure seamless, zero-latency interoperability between hardware machinery and core software platforms. • Data Strategy & ETL: Executed rigorous data processing, extraction, and cleaning pipelines (ETL) to maintain absolute data integrity and structure across massive, high-volume datasets. • Predictive Analytics: Developed and implemented machine learning models and advanced statistical algorithms to analyze sensor data, converting raw telemetry into actionable operational insights. • Process Automation: Engineered robust system automations and low-level software components, establishing strict performance optimization and data security protocols.