Dublin, County Dublin, Ireland
Results-driven CRM and Revenue Operations specialist with 3+ years of experience in data management, CRM automation and digital marketing, bridging the gap between data and high-impact digital strategies. My background is rooted in driving operational efficiency and business growth across international markets and teams within the USA and Mexico. I've specialised in the use of CRM platforms like HubSpot, Salesforce, Tableau and ZoomInfo, leading teams to efficiently achieve ambitious results while also optimising resources through the use of automation and digital marketing tools and techniques, such as landing pages, email marketing and lead scoring. Proactive, analytical and results oriented with a passion for data. Currently pursuing a Master's in Global Management at Dublin City University, where I am a recipient of the DCU Business School International Scholarship and expected to graduate with First Class Honours.
As a Go-To-Market Data Specialist, I worked closely with the RevOps, Sales and Digital Marketing teams to optimize our go-to-market strategy through data analysis and insights. I was responsible for the daily administration of Salesforce, focusing on optimizing the data integrity, maintaining CRM hygiene by identifying and cleaning up duplicate records, and enhancing user experience across teams in both the USA and Mexico, as well as automating processes through workflows and other automation tools. Additionally, I worked with the Sales and Marketing teams to build and enrich targeted lists for outbound campaigns, using tools such as ZoomInfo, to better align efforts to ICP criteria. My work also involved developing comprehensive and automated reports in Salesforce and Tableau to inform key decisions across marketing and sales channels, as well as analyzing crucial data on prospect behavior and marketing campaigns to identify trends that significantly influenced our strategic approach and improved business outcomes.
As an Inbound Marketing & CRM Jr. Consultant, I specialized in leveraging HubSpot to drive sales and optimize digital strategies for diverse clients. I developed and managed full-funnel inbound marketing campaigns, which included developing and optimizing 15+ landing pages and email nurturing strategies for both English and Spanish-speaking audiences, generating sales of over $20M MXN. As an Account Manager for more than five clients, I led multidisciplinary teams to consult on HubSpot's best practices, licenses, and tools. My work focused on implementing and optimizing HubSpot's CRM, successfully setting it up for different clients to automate their daily tasks and lead management, as well as training their teams for its best use. One of the many projects I led was to launch a client’s first successful USA campaign, which exceeded qualified lead goals by optimizing their strategy with tools like landing pages, email marketing, workflows, and chatbots. To ensure data-driven decisions as well, I created and presented automated KPI reports to stakeholders, clearly communicating campaign performance and contributing to strategic planning.