Lisbon Metropolitan Area
GM👋 Since my first contact with crypto in 2019 (actually 2017, but I unfortunately didn’t pay much attention back then 😅), my passion has been merging my digital marketing and web3 knowledge to contribute to innovation. I excel at promoting creative initiatives that add value, grow communities, and consistently push boundaries. If you're passionate about building the future of DeFi, I'd love to connect and explore opportunities together! 🤝 Find me on X and Discord @satoshisgf
‣ Lead the growth, strategy, and day-to-day operations of Binance’s Global Discord community with a strong user-first mindset. ‣ Plan and execute global and community-led campaigns leveraging gamification, UGC, and strategic BD partnerships to drive sustained engagement. ‣ Lead the development of local communities by aligning with regional managers on strategy, planning, and execution across global markets. ‣ Manage and scale the Angels program globally, enabling Angel-led initiatives through onboarding, clear guidelines, and recognition programs. ‣ Plan and host AMAs with Angels, KOLs, and internal stakeholders, fostering education, engagement, and community trust. ‣ Mentor and onboard new team members, supporting their ramp-up, knowledge sharing, and successful integration into the Community team. ‣ Partner cross-functionally with Security, Legal, Product, and Customer Support to ensure compliant, high-quality community participation and feedback loops. ‣ Drive operational excellence by improving processes, coordinating cross-BU campaigns, and ensuring timely delivery of creatives, announcements, etc. ‣ Scale automation and efficiency by enabling community tooling and bots to support higher-volume execution with reduced manual effort.
Central Marketing Team ‣ Strategy and Campaigns Development ‣ Growth and Engagement Initiatives ‣ Discord Development & Security ‣ Resources Management
‣ Developed and executed community initiatives to convert and engage users; ‣ Managed a team of community moderators; ‣ Built a fully gamified Discord server; ‣ Developed and curated content to engage the community; ‣ Handled Customer Service.
‣ Managed and create content for omni-channel, and generated analytics reports. ‣ Designed and implemented Email Marketing and Display Advertising strategies; ‣ Conducted product UX testing to improve user experience, reporting directly to the Product team; ‣ Organized irl events - nationally and internationally; ‣ Managed influencer marketing, and also collabs;
‣ Developed engaging Web3 content to boost brand visibility in omni-channel, and drive social media engagement across multiple projects.
‣ Managed social media channels and implemented paid advertising campaigns; ‣ Oversaw website creation and management for clients.