São Paulo, São Paulo, Brazil
Creative director, digital transformation leader, improving business efficiency through Innovation, Design, Marketing & Emerging Technologies. I've been working with companies around the world ranging from early stage start-ups to renowned brands such as Citroën, ESPN, Heineken, Whirlpool, Sony and Telefônica among others. Along this path I had the opportunity to learn from, work with and share my knowledge and experiences with some of the best digital talents of our time. Core Competences: Branding, strategy, design, business intelligence, media, CRM and new technologies. Technical Proficiency: Adobe Creative Suite, Figma, Sketch, SQL, Google Platform, Product-Market Fit, Graph Data Science, Machine Learning.
One of the first Brazilian marketplaces to provide virtual office solutions for small start-up businesses. The combination of knowledge and experience in digital business and a successful media strategy led Skyoffice remain at the top of Google searches for three consecutive years. 30% ROI in 6 months. A lean team currently runs the operation, mainly supported by SaaS tools.
Leader of a multidisciplinary team (designers, programmers, data analists) with a diverse range of skills and expertise, with more than 100 brands served in its portfolio, including important awards, accolades & partnerships around the globe.
Responsible for consolidating the digital marketing area within the agency in Brazil, enabling digital culture and opening new business opportunities for renowned brands such as Nintendo, Fiat, Johnny Walker, Kellogg’s and McDonald’s. Awards and recognition: Cannes Cyber Lions and Leo Burnett’s 7+.
Responsible for the very first initiatives on digital process including projects for Ford, Coca-Cola, BankBoston, Santander, Unibanco, Itaú, Sharp, Microsoft, HP and many others. Stood out as one of the first Brazilian finalists at the 1998 Cannes Cyber Lions. As a member of the e-commerce committee, helped define media standards and metrics with the rise of digital advertising in Brazil.