Fortaleza, Ceará, Brazil
Hey! I’m a Brand Strategist and Senior Brand Designer working at the intersection of branding, product marketing, and business growth. My focus is helping technology companies turn positioning into clear, scalable brand systems, aligning messaging, design, and execution across every touchpoint. Currently, I’m part of the Marketing team at iConnections, where I lead brand execution across campaigns and go-to-market initiatives, contributing to the evolution of the brand and its application across global marketing efforts. I'm always open to talk and exchange ideas so feel free to say hello, if you wish. Thanks!
Part of the marketing team at iConnections, leading brand execution across campaigns and go-to-market initiatives. - First design hire in marketing, responsible for building and scaling the brand function. - Rebuilt the brand identity system, defining standards and enabling consistent communication across all touchpoints. - Partnered with product marketing to translate positioning into campaigns, narratives, and high-impact assets. - Improved YouTube growth performance by optimizing the video publishing pipeline and introducing a new thumbnail system, contributing to a +100K subscriber increase in under 30 days. - Led end-to-end creative execution, aligning brand expression with go-to-market and business objectives. - Drove consistency and scalability across digital, print, and motion through structured brand systems. - Led creative direction and execution for 4 global events annually (+5,000 attendees), ensuring cohesive brand presence across large-scale experiences.
Tango is a studio specialized in photography, video and art direction, with clients such as Coca-Cola, Nestlé, Boticário, Smirnoff and iFood. During our partnership, I have: - Curated photos for project showcase. - Developed case study materials. - Created motion graphics and videos for social.
Member of the Brand and Core Marketing team, responsible for building brand reputation and accelerating the demand-generation, selling, and adoption of VTEX's solutions by enabling regional marketing and sales teams to better plan, execute and scale their go-to-market strategies. - Brand & Identity: Collaborated with the evolution of VTEX's brand identity system, brand guidelines and development of sales and marketing collaterals across multiple channels, including demo videos, web pages, digital publications, solution briefs and more. - Campaigns: Led the creative direction and execution for global digital marketing campaigns across 30+ countries, including the Google Pay integration launch, which resulted in a 16% MoM increase in active sellers using the solution. - Events: Acted as brand manager for the first edition of VTEX Connect Europe, coordinating an identity revamp and the production of creatives with multiple vendors, as well as ensuring quality and consistency across all brand touchpoints.
Miligrama is an award-winning branding studio focused on graphic, editorial and motion design mixed at the right measure for each client. During my time there, I have: - Led and collaborated in market research, competitive analysis and customer interviews. - Developed brand strategy, naming and concept creation for both B2C and B2B companies. - Spearheaded the positioning and repositioning of brands across different industries. - Collaborated in the creation of comprehensive brand and identity systems. - Planned and executed launch campaigns for new products and companies.