Fortaleza, Ceará, Brazil
Growth Lead with 8+ years of experience driving scalable revenue growth for e-commerce and DTC brands. Specialized in building and optimizing growth engines across paid media, CRM, CRO, and marketing automation, with a strong focus on data-driven decision-making and operational efficiency. Proven track record of scaling multiple brands by improving marketing efficiency, increasing revenue per user, and implementing automation and data infrastructure to support growth without proportional increases in team size. Experienced in leading cross-functional teams across performance, CRM, data, automation, and content.
Led the Growth & Automation squad, responsible for scaling revenue across multiple e-commerce brands through data, automation, and performance strategy. Owned the growth roadmap across CRM, paid media, CRO, and commercial initiatives, focusing on increasing revenue per user, improving marketing efficiency, and enabling scalable growth without proportional team expansion. Built and implemented automation and data infrastructure to support marketing and operations, significantly reducing manual workload and unlocking team productivity at scale. Key contributions: Structured the company’s growth machine across Paid Media, CRM, Influencers, CRO, and Content. Built automation pipelines and RPA systems that saved hundreds of operational hours and enabled the company to scale multiple brands without increasing headcount. Implemented data and business intelligence frameworks to support decision-making across marketing, finance, and operations. Led A/B testing and CRO programs focused on increasing conversion rate and revenue per user. Managed and mentored a multidisciplinary team across Data, Automation, CRM, Paid Media, and Influencer Marketing. Acted as the bridge between Marketing, Tech, and Business teams, ensuring scalable and data-driven growth. Focus: Scalable Growth, Automation, Data, Performance, CRO, Martech, Business Intelligence Industries: Shopify DTC, Consumer Packaged Goods (CPG)
Led and executed growth strategies across multiple e-commerce brands, including CRM, paid media, influencer marketing, content creation, and commercial strategy. Drove consistent revenue growth through optimized CRM and paid media strategies, as well as data-driven business intelligence initiatives to guide decision-making and uncover new growth opportunities. Designed and implemented RPA (Robotic Process Automation) solutions to streamline marketing operations, reduce manual workload, and improve overall efficiency. Spearheaded conversion rate optimization (CRO) initiatives — including A/B testing and user experience experiments — to increase revenue per user and maximize ROI across all digital channels. Managed advertising operations across multiple performance marketing channels and directly supervised teams responsible for influencer relations, CRM, Facebook Ads, and content creation. Specialized in Shopify direct-to-consumer (DTC) and consumer packaged goods (CPG) sectors.
Achieved significant profitability improvements and e-commerce growth through strategic campaign optimization. Revitalized an international operation active in Europe and North America through innovative content strategies, strategic website enhancements, and targeted Facebook and TikTok ad campaigns. Created actionable analytical dashboards using Looker Studio (formerly Data Studio), supporting data-driven decision-making across teams. Successfully identified and validated new revenue-generating content concepts via rigorous testing and analysis of paid advertising campaigns.