Andrea Casanova🔜Cannes Lions

Building @GingerforCreators | Helping creators sign more deals💸

United States

About

¡Hola! I’m Andrea, a viral marketer, keynote speaker, and content creator originally from Venezuela and now based in Los Angeles. Over the years, I’ve had the privilege of leading conversations about personal branding, content creation, and social media marketing—always with a focus on storytelling. My passion for this craft started early, working with incredible names like TikTok, DJ Tiësto, Amazon and more. I’m also deeply passionate about advocating for diversity and inclusion, speaking on topics like financial literacy, and the unique challenges faced by underrepresented creators and entrepreneurs. My insights have been shared at amazing events like Adobe MAX, ALPFA, and VidCon, and I’ve been trusted by global brands like Disney, ByteDance, Meta, Shopify, Microsoft, Snapchat, Google Pixel, and Thinkific. As a Latina entrepreneur and content creator, I love bringing a grounded, thoughtful perspective to every project and stage I step on, always with the goal of uplifting and inspiring others. Some of my favorite moments include producing and starring in 60 Day Hustle on Amazon Prime Video, appearing in Netflix’s The New Americans: Gaming A Revolution, and being featured on the Roku Channel’s Sidehustlers. My work has also been highlighted in publications like Entrepreneur, Forbes, Bloomberg, LATV, Adobe Magazine, and Microsoft Magazine. When I’m not helping clients go viral or coaching creators on monetization, you’ll probably find me napping with my 17-year-old senior dog, Captain Scruffles, playing pickleball, or building the first AI inbox management tool for creators. (Ask me about Ginger!)

Experience

  • Co-Founder at Ginger
    Sep 2024 - Present · 1 yr 11 mos

    Building the first AI inbox management tool for creators. Let Ginger handle your deals while you focus on what you do best: creating.

  • Founder & CEO at We Shape This
    Jan 2020 - Present · 6 yrs 7 mos

    We Shape This is viral marketing agency that turns businesses & personal brands into educational influencers. We help personal brands, celebrities & businesses create VIRAL content that converts.

  • Head of Global Trends at Sapphire Apps Media
    Sep 2019 - Aug 2020 · 1 yr

    Sapphire Apps Media is a viral marketing agency with a winning track record in the social media space. · Oversaw TikTok's amplification program in the German, Turkish, French, United Kingdom, Italian, and Russian regions generating over 300M views & 200K downloads per month. · Spearheaded viral marketing campaigns delivering millions of views for companies like Tencent, Disney, Viacom, Tally, TikTok, Monkey, Lark, and more.

  • Social Media, Marketing & Creative at WORLDZ
    Mar 2018 - Sep 2019 · 1 yr 7 mos

    WORLDZ is a global community and summit connecting today's most influential business and cultural leaders with rising stars to mentor, collaborate, and create the world of tomorrow.

  • Social Media, Marketing & Creative at PTTOW!
    Mar 2018 - Sep 2019 · 1 yr 7 mos

    PTTOW! is an invite-only community for today's most creative and inspiring CEOs, CMOs, and Icons from all 70 major industries which are shaping our culture. Members include His Holiness the 14th Dalai Lama, Shaun White, Kerri Walsh Jennings, David Blaine, Quincy Jones, will.i.am, Kelly Slater, Tony Hawk and David Guetta as well as top executives from VICE, GM, Apple, Red Bull, GoPro, Google [x], Coke, YouTube, the U.S State Dept., Facebook, Instagram, Warner Bros and many more.