Basel Metropolitan Area
CEO & General Manager with 20+ years international leadership experience across FMCG, Consumer Health, OTC, Consumer Durables Goods, Retail and Distribution in Europe, with strong focus on DACH and Poland. Full P&L responsibility for businesses up to CHF 100M, delivering Commercial Growth, Sales Leadership, Customer Development, Transformation, Turnaround and sustainable EBITDA improvement across multinational, private equity-backed and family-owned businesses. Proven General Management track record leading multi-market organisations, driving revenue growth, market expansion and operational excellence. Strong expertise in Commercial Growth, Sales, Customer Development and Business Transformation across competitive and fragmented markets. Industry experience across FMCG and Consumer Health categories including Oral Care, Personal Care, Baby Care and Home Care. Strong understanding of Retail, Wholesale, Pharmacy, E-commerce and Direct-to-Consumer distribution channels. Leadership focus on scaling businesses through Commercial Excellence, Pricing, Portfolio Optimization, Organizational Simplification and disciplined execution. Strong capability to build high-performance teams and drive cross-functional alignment across complex international structures. Experienced in navigating margin pressure, market fragmentation, distribution complexity and structural transformation. Trusted partner to Boards, Owners, Investors and Executive Search firms in CEO, General Management and Country Leadership mandates.
Artsana Group International leading Italian Consumer Goods and Healthcare company headquartered in Italy, founded in 1946, with EUR 1.5 billion in revenue, 8,500 employees and operations across +100 countries. The company develops and markets over 5,000 products across Babycare, Consumer Goods and Healthcare, with internationally established brands including Chicco, Boppy and Prénatal. Artsana operates a strong Omnichannel ecosystem with Retail, E-Commerce and Direct-to-Consumer and a network of more than 600 stores. · Full P&L responsibility for an international Consumer Healthcare, Consumer Durables and FMCG business across European markets including Germany, Austria, Switzerland (DACH) and Poland · managing a complex multi-category portfolio across Juvenile, Toys, Nursing and Cosmetics with focus on growth, profitability and value creation. · Led the multi-year Growth and Commercial Excellence agenda · driving Go-to-Market, Brand, Channel and Organizational strategies across Retail, Mass Market, Specialty Retail, Pharmacy, E-Commerce, Alternative Channels and Direct-to-Consumer. · Transformed and scaled the business through multiple growth and change cycles · reshaping business models · optimizing operating models · sustainably improving competitiveness and financial performance. · Developed strategic growth initiatives · expansion of Key Account partnerships, channel diversification, digital business acceleration · enhanced Customer Experience across the consumer journey. · Managed regional performance through Executive Business Reviews · developed long-term strategic, profitability and growth plans in close collaboration with international stakeholders and leadership teams. · Led complex transformation and organizational programs · established modern governance structures · strengthening leadership capabilities · representing the organization at Executive and Board level.
· Full P&L responsibility for a multi-brand Consumer Goods and Healthcare portfolio · FMCG, Consumer Healthcare, Cosmetics, Toys, Fashion and Durable Consumer Goods · in the DACH markets · with focus on growth, profitability and Commercial Excellence. · Developed and executed the growth strategy · leading the integration and transformation of the DACH organization · optimizing the operating model · driving organizational development and delivering sustainable revenue, profit and competitiveness improvements. · Led cross-border transformation and Post-Merger Integration (PMI) programs, realizing sustainable efficiency, cost and synergy opportunities while driving end-to-end digital transformation of Customer Experience, Omnichannel and Consumer Services. · Optimized portfolio strategy and Go-to-Market models with focus on core categories · margin expansion · data-driven Omnichannel and Retail partnerships · scaling of E-Commerce capabilities. · Strengthened brand equity and Customer Experience through integrated Brand, Retail and Digital initiatives, digital platform relaunches and innovative communication and influencer programs. · Managed complex change, crisis and restructuring programs, including organizational redesign of local entities · workplace optimization · strategic initiatives to improve performance, efficiency and long-term competitiveness.
· Full commercial responsibility for the Swiss Consumer Healthcare and FMCG business, driving profitable sales growth, Customer Development transformation, Omnichannel expansion, EBITDA improvement and organizational development. · Developed and executed a sustainable growth strategy through a 1,000-day transformation plan, repositioning the Baby Specialist business with enhanced customer engagement, market insights, pricing strategy and commercial terms optimization. · Transformed the Sales and Commercial organization by strengthening Key Account Management, implementing KPI-driven performance management and building scalable operating models focused on Commercial Excellence, Customer Centricity and Revenue Growth Management (RGM). · Expanded strategic Retail and Omnichannel partnerships across Mass Market, Baby Specialists, Pharmacy and E-Commerce, delivering growth initiatives that increased distribution, sell-out performance and brand equity. · Opened new sales channels and Omnichannel business models across DIY, Travel Retail and HORECA, while rolling out 15 Shop-in-Shop and Brand Corner concepts and launching a new showroom to enhance customer experience and brand visibility. · Scaled the start-up brand Goovi through multi-channel distribution and experiential marketing, while restructuring the Digital organization and SEO/SEA strategy to accelerate digital growth. · Developed the end-to-end integrated 4C performance framework (Country, Channels, Categories, Customers) for Customer Planning, Sales Controlling, Forecasting and Governance, contributing to a successful EBITDA turnaround through Cost Discipline and Revenue Growth Management initiatives.
As an Ambassador for economiesuisse, I volunteer to promote a strong and liberal market economy, contribute to discussions on economic policy, and foster constructive dialogue between business and society. My commitment is to support the continuous improvement of Switzerland's business environment and framework conditions to strengthen the country's long-term competitiveness. https://www.wirtschaft-wir-alle.ch
Board work for the Toys Assiciation Switzerland SVS, Expansion and Cooperations department. Joined board initiatives for Toys Association Switzerland SVS, increasing the relevance of the impact of foreign marketplaces within 5 years, expanding partnerships and securing collaborations for transport solutions
Colgate-Palmolive: Global leading US-based FMCG and Consumer Healthcare company headquartered in New York, founded in 1806, with more than USD 20 billion in revenue and 34,000 employees worldwide. The company operates across Oral Care, Personal Care, Household Care and Pet Nutrition with leading brands in over 200 countries. GABA serves as the European Oral Care competence center managing brands including elmex®, meridol®, aronal and Colgate across Retail, Pharmacy, Dental and E-Commerce channels. · Full responsibility for the Consumer Goods portfolio across Oral Care, Personal Care and Household Care within Retail channels · managing extensive retail networks across thousands of points of sale. · Led strategic European Key Accounts through Customer Engagement, Joint Business Planning and long-term partnership development with leading retail organizations across Swiss and international Mass Market channels. · Managed European Key Account negotiations · developed Omnichannel, Retail Activation and Shopper Marketing strategies to accelerate market share, distribution, sell-out performance and Commercial Excellence · E-Commerce and B2B/D2C brand engagement. · Developed and scaled successful brand activation and promotional platforms · Brand Festivals, to strengthen brand visibility, shopper engagement and customer loyalty. · Represented Colgate-Palmolive in strategic negotiations with international retail alliances covering significant purchasing volumes across eight European markets. · Core Project Member for the development and European roll-out of an End-to-End Customer Business Planning (CBP) tool · system configuration, sprint testing, ambassador role and coordination with the global IT organization.
· Full P&L and commercial responsibility for the German Oral Care Pharmacy and Consumer Healthcare business · leading the Go-to-Market, sales and growth agenda. · Managed a complex Healthcare and Retail ecosystem across 16,000+ points of sale ·pharmacies, pharmacy chains, wholesale, retail, e-commerce and telesales · focus on distribution, demand generation and Commercial Excellence. · Led a national cross-functional organization including Key Account Management, Field Sales, Customer Marketing, Sales Support and Controlling to accelerate market development and commercial execution. · Built strategic Key Account and retail partnerships · delivering successful brand initiatives, including the award-winning elmex Gelée campaign recognized with the German Pharmacy Award. · Developed and executed the growth strategy · portfolio optimization with OTC and pharmaceutical products · strategic partnerships with pharmacy wholesalers and chains· implementation of new pricing and trading terms models. · Co-led the introduction of the electric toothbrush segment and initiated a dual Go-to-Market approach through dental and pharmacy sales forces to successfully launch the Chlorhexidine product line.
· Responsible for the national Consumer Goods business across key accounts and management of a retail network exceeding 12,000 points of sale across Drugstore and FMCG categories Oral Care, Personal Care, Household Care. · Built and developed strategic retail partnerships · Leading Key Account Management with major retail organizations, including dm · Driving sustainable commercial performance. · Accelerated Distribution · Category Growth · Revenue Growth Management · Joint Business Planning (JBP) · In-Store Excellence initiatives to strengthen market performance and customer collaboration. · Developed and implemented internationally recognized Shopper Marketing and Category Management programs, including Global Innovation Fund initiatives and European Award-winning projects.