United Kingdom
I help sports organisations turn insight into impact. With a background across elite tennis, football, and major global events, I’ve worked with the likes of Indian Wells, Inter Miami, COPA90, and the ATP Tour — helping them reimagine their content strategies, elevate their storytelling, and drive revenues. At the heart of my work is a belief that sport isn’t just entertainment — it’s identity, belonging, and purpose. I bring a mix of strategic thinking, deep audience insight, and sharp content instincts to help sports brands reconnect with the true value of sport — and translate that into engagement, growth, and internal clarity. Through my company, Way to Play, I offer: - Strategic consulting & content audits - Brand & audience development - Content implementation (organic and paid social) - Workshops and upskilling for internal teams - Speaking & thought leadership If you're a event, team, or brand looking to unlock more from your content, your values, and your voice — let’s talk. 📩 DM me or email [email protected] to connect.
I help organisations unlock the True Value of Sport by bridging commercial performance with sport’s deeper purpose. Through strategic consulting, training, and insights, I empower teams to elevate their brands, connect authentically with audiences, and achieve sustainable success. My approach combines creativity, data, and cultural understanding to balance marketing ROI with meaningful, real-world impact.
In my time at Nielsen I was responsible for managing our European Football benchmarking product which ranked and compared performance based on a variety of metrics including engagements and media value, while outside of football I was responsible for our UK digital and social media client deliverables.
Responsible for the delivery of our Digital reporting to our UK market clients, which include key clients from the Premier League (Football) and other sports verticals such as Golf, Tennis, Rugby and Motorsport, along with a variety of brand accounts.