Andrea Sguera

Digital Sales & Retention Manager at CA Auto Bank

Turin, Piedmont, Italy

About

MBA in General Management, with specialization in Marketing. Senior Area Manager in Financial Services. IVASS Certification in RUI Section E A positive and multitasking behaviour with strong commitment and passion is what I try to put in place everyday moved by the convinction that are the only way to reach a complete and satisfactory result.

Experience

  • CA Auto Bank (3 yrs 4 mos)
    • Digital Sales & Retention Manager
      Oct 2025 - Present · 10 mos

    • Sales Area Manager
      Apr 2023 - Oct 2025 · 2 yrs 7 mos

  • FCA BANK (12 yrs)
    • Sales Area Manager
      Dec 2016 - Apr 2023 · 6 yrs 5 mos

      Ensure the management and coverage of the Dealer network for the sale of financial products and servicies in order to achieve business goals. Main activities: - Ensuring the achievement of commercial objectives (quantitative / qualitative); - Ensure the business relationship with all persons operating within the dealerships (owner, vendors, back office); - Support the development of products and services through the collection of structured information on the behavior of competition and market trends: products, services, pricing and special initiatives; - To follow the operational aspects of Dealer Financing products agreed by the Regional Manager with the sales network; - Ensure the implementation of business action plans agreed and shared with the Regional Manager through the application of company methodologies; - Ensure the adequate and continuous dissemination of technical and methodological training to retailers' sales force in Retail (Salesman and Back Office).

    • Insurance Product Specialist
      Jul 2014 - Nov 2016 · 2 yrs 5 mos

      Managing the relationship with the Insurance Providers, coordination the local marketing teams in the development of new insurance products, product analysis through the KPI definition and development scenario planning

    • Marketing - Product Manager - Insurance and Services
      Jan 2012 - Jun 2014 · 2 yrs 6 mos

  • Master in Management e Sviluppo Imprenditoriale accreditato ASFOR - XXVI edizione at SPEGEA Scuola di Management di Confindustria Bari
    Oct 2010 - Dec 2011 · 1 yr 3 mos

    • Organizzazione e gestione risorse umane • Amministrazione finanza e controllo di gestione • Marketing e ricerche • International marketing • Legal Business • Operations, qualità, logistica e produzione • Comunicazione e problem solving nelle organizzazioni • International business strategies • Redazione Business Plan • Metodologie di project working • Information technology • Business English • Business Game: simulazione di gestione aziendale

  • Promoter Specialist at S & MS In-store
    Sep 2009 - Oct 2010 · 1 yr 2 mos

    Promoter Specialist di stampanti EPSON presso punti vendita GDO

  • Amministrazione Finanza e Controllo at CIEMME ALIMENTARI s.r.l.
    Feb 2010 - Apr 2010 · 3 mos

    - registrazione fatture - DDT - Evasioni di produzione e carico e scarico di magazzino