Hong Kong, Hong Kong SAR
Spent the past few years helping iconic IPs and brands shine across Asia and beyond. From managing licensing activations to shaping global campaigns, I’ve learned how to bring creative ideas to life while keeping business goals front and center. I’ve worked closely with partners, producers, and cross-functional teams to make sure projects not only launch smoothly but also connect with fans in meaningful ways. Whether it’s negotiating licensing deals, building go-to-market strategies, or supporting digital events, I enjoy being the bridge between creative vision and business execution.
IP licensing management: Overseeing licensing agreements across the Asia region, ensuring compliance with corporate standards and maximizing brand value. Contract negotiation: Supported negotiations with external partners, distributors, and licensees to secure favorable terms and maintain strong business relationships. Business strategy development: Assisted in shaping regional strategies for market expansion, product positioning, and revenue growth. Market analysis: Conducted research on industry trends, competitor activities, and consumer behavior to inform licensing and strategic decisions. Cross-functional collaboration: Coordinated with marketing, legal teams and HQ to align licensing initiatives with overall business objectives. Partner relations: Maintained ongoing communication with licensees and business partners to ensure smooth execution of agreements and foster long-term collaboration. Compliance oversight: Monitored adherence to licensing terms, brand guidelines, and regional regulations. Key Achievements: -Negotiated licensing deals with various partners in Asia and achieved target KPIs for two fiscal years consecutively, leading to increased brand awareness. -Managed to connect with unique prospects yearly via Asia licensing shows, B2C events and networking gatherings. -Expanded our IP licensing presence into all Asian markets, including HK, TW, KR, SEA
Marketing strategy development: Helped create and manage global marketing roadmaps for DRAGON BALL IP titles, coordinating with domestic (Japan) and international teams. Go-to-market campaigns: Designed and executed multi-channel campaigns across digital, social media, PR, and retail marketing. Brand management: Oversaw brand positioning and messaging for the DRAGON BALL IP, ensuring alignment with licensing, creative, and product teams. Global title launch execution: Supported worldwide releases including DRAGON BALL FighterZ (Switch), SUPER DRAGON BALL HEROES, and DRAGON BALL XENOVERSE 2 DLCs. Digital event marketing: Spearheaded social media strategy for DRAGON BALL Battle Hour 2021, driving significant increases in follower counts and engagement. Creative production: Led development of a trailer reimagining Goku and Vegeta for Western audiences, premiered at Battle Hour to generate hype and positive fan response. Lifecycle management: Collaborated with producers from concept pitch to post-launch, including DLC and battle-pass planning for console and PC GaaS titles. Event support: Assisted local marketing teams at major exhibitions (E3, Gamescom, Comic Con) with asset approvals, playable demos, and on-site product quality control.
• Welcome guests and assigned rooms to guests and informed them of any specials offered by the hotel. • Organized transport services for guests at their request. • Provided guests with information about the hotel.