Andreas Wirth

Strategic Executive | Driving Global Brand, Sustainability & Transformation Programs | Empowering Agile, High-Performing Teams

Ibach, Schwyz, Switzerland

About

Strategic leader with over 15 years of international experience in steering cross-functional programs, organizational development, and enterprise-wide transformation. Proven expertise in aligning brand, sustainability, and digital transformation initiatives with overarching business objectives to accelerate growth and long-term value. Deeply passionate about building resilient and agile organizations, nurturing a culture of continuous learning and feedback, driving meaningful change, and enabling authentic collaboration across global teams. KEY STRENGTHS: Flexibility I Accountability I Decisiveness & Responsibility I Visionary Thinking I Versatility & Diversity I Analytical Thinking & Practical Problem Solving I People Centered & Collegial Mindset

Experience

  • Victorinox (9 yrs 8 mos)
    • Head of Brand Experience & Sustainability
      May 2022 - Present · 4 yrs 2 mos

      • Led global brand experience and corporate sustainability to drive growth and transformation • Developed and executed a long-term sustainability vision and led cross-functional teams to embed it across operations, governance, and culture • Directed the transformation of brand experience across all touchpoints to enhance consistency and engagement • Built strong stakeholder partnerships and organizational capabilities to foster team effectiveness and agility

    • Head of Retail Services
      Nov 2016 - May 2022 · 5 yrs 7 mos

      • Led global retail transformation, aligning customer experience and retail operations with strategic growth goals • Executed omnichannel strategies and modernized retail concepts to meet evolving customer expectations • Built and led high-performing teams, enhancing collaboration and operational excellence across regions • Supported organizational development through continuous improvement and strategic leadership

  • gateB (5 yrs 5 mos)
    • Director International Business & Digital Marketing, Steinhausen, CH
      Feb 2016 - Oct 2016 · 9 mos

      • Led development of digital product and service portfolio for digital marketing & campaign management • Oversaw global account management

    • Managing Director
      Oct 2014 - Oct 2016 · 2 yrs 1 mo

      • Led the US subsidiary, overseeing all operations, sales, and consulting activities • Directed key digital transformation initiatives with major US clients

    • Account Director
      Mar 2014 - Sep 2014 · 7 mos

      • Managed US client accounts, leading marketing, sales, and business growth efforts • Helped establish the US affiliate through recruitment and setting up local operations

  • Consultant and Project Manager at Screen Concept
    Apr 2007 - Jun 2010 · 3 yrs 3 mos

    • Advised clients on content and product management systems and aligned solutions with business needs • Handled client accounts and led RFPs, pitches, and deal negotiations • Led project teams and optimized service portfolios to boost revenue

  • Siemens (3 yrs 7 mos)
    • Pre Sales
      Jan 2006 - Mar 2007 · 1 yr 3 mos

      • Provided technical sales support for HVAC solutions in the OEM market, including tailored programs, client training, and needs assessments • Facilitated knowledge exchange and aligned R&D efforts between U.S. clients and Swiss headquarters

    • Field Support Engineer
      Sep 2003 - Dec 2005 · 2 yrs 4 mos

      • Supported HVAC product lines, bridging field ops, testing, and R&D coordination • Handled troubleshooting, field tests, quality checks, and global engineer training

  • Apprentice at Siemens
    Aug 1999 - Jul 2003 · 4 yrs