Greater Sydney Area
I’m a driven and solutions‑focused professional who works with public‑ and enterprise leaders to accelerate their strategic initiatives across AI, digital transformation, cybersecurity, and customer experience. At Forrester, I partner closely with senior leaders to solve complex challenges, build long‑term relationships, and translate research into actionable outcomes. My background spans research advisory, enterprise technology sales, digital marketing, and electrical engineering - giving me a unique ability to bridge technical insight with commercial and strategic value.
At Forrester Research, widely regarded as one of the world’s most influential research and advisory firms, I work with senior leaders across government, education, and enterprise to solve complex business and technology challenges and deliver measurable impact. • Built a government and education client base from scratch through targeted cold outreach. • Led full sales cycle from prospecting and demos to negotiation and close. • Generated the most meetings and opportunities across APAC, driving significant pipeline growth. • Delivered tailored workshops and presentations aligned to client challenges and value outcomes. • Built long-term executive relationships, consistently exceeding targets. • Collaborated cross-functionally to deliver measurable client impact. • Identified growth opportunities through policy and market trend analysis. • Delivered strategic insights, establishing Forrester as a trusted advisor.
Founded and managed OzStudies.com, empowering students to easily connect with Australian educational institutions. Simplified the complex application and admissions process, increasing accessibility. • Hired and managed a team of developers and software engineers to develop the platform. • Achieved 100,000 monthly website visitors. • Overseeing the entire project from initiation to completion. • Gained entrepreneurial experience by starting and managing an online business. • Executed effective digital marketing strategies, boosting brand visibility and revenue. • Established affiliate relationships with Door Dash, Uber Eats, and eToro.
Drove technology transformation for large education institutions through scalable IT solutions (servers, storage, networking, end-user devices) aligned to strategic and operational goals. • Managed 20 major accounts, building executive relationships and delivering long-term strategic value. • Prospected and acquired new business to expand accounts and pipeline. • Led full sales cycle from discovery and solution design to negotiation and post-sale growth. • Developed and executed strategic account plans to drive revenue and align solutions to client priorities. • Delivered executive presentations articulating Dell Technologies’ value proposition. • Partnered with technical specialists, marketing, and partners to maximise account growth. • Monitored market trends and competitor activity to anticipate client needs and identify opportunities. • Consistently exceeded monthly and quarterly sales targets.
Advised corporate clients across multiple industries on IT solutions (client devices, data centre infrastructure, cybersecurity), aligning technology investments to business priorities. • Managed 60+ corporate accounts, ensuring client satisfaction and long-term retention. • Drove new business through targeted prospecting, discovery calls, and consultative solution selling. • Expanded revenue via upselling, cross-selling, and tailored solution packages. • Delivered solution workshops and presentations demonstrating Dell’s value across diverse industries. • Collaborated with specialists, marketing, and channel partners to accelerate account growth. • Conducted market and competitor analysis to identify trends, anticipate client needs, and capture opportunities. • Balanced account management with proactive pipeline development, maintaining strong performance. • Consistently exceeded monthly and quarterly sales targets.
Advised clients on technology solutions, tailoring recommendations to their needs and goals to drive adoption, loyalty, and measurable sales outcomes. • Drove consultative sales of devices and services, exceeding $500K in annual revenue. • Consistently recognised as a top performer, earning 100% Club membership. • Upsold and cross-sold technology solutions to maximise revenue and client value. • Met and exceeded monthly and quarterly sales and service KPIs. • Resolved client challenges and complaints, maintaining high satisfaction and repeat business. • Shared best practices and coached team members on product knowledge and sales techniques.
I developed and executed targeted online advertising campaigns for diverse brands across Australia, New Zealand, the UK, and Southeast Asia, adapting strategies to optimise performance in each market. • Managing online advertising campaigns for brands in Australia, New Zealand, the UK, and Southeast Asia. • Reporting directly to the Chief Marketing Officer (CMO). • Conducted competitor research, producing insightful reports to inform strategic decisions. • Successfully launched a social media brand ambassador program to enhance brand visibility. • Demonstrated a track record of driving brand success through innovative digital strategies.