Greater Barcelona Metropolitan Area
Proactivo, pragmático y optimista. Dilatada experiencia, tanto en marketing como en trade marketing, en gran consumo gestionando categorías de cosmética, cuidado del hogar y alimentación. Poder de decisión y gestión de todo el marketing mix tanto a nivel nacional como internacional, liderando equipos orientados a la excelencia.
CASA CERDANYA nace con el espíritu de hacer más asequible el consumo de carne ecológica de primera calidad.
- Define growing strategies by category to achieve company objectives. - Ensure AOP implementation. Plan, control, coordinate & give priorities to the team. - Assign Marketing budget by product family - Coordinate & prioritize marketing budget expenses by project depending on strategic importance and ROI - Keep people motivation; develop their skills to ensure max performance and professional growth. - Create team synergies by shearing working experiences to boost learning. - Anticipate to market dynamics to ensure AOP/LRP objectives. - Unblock projects dealing with the different parts (R&D, Supply chain, factories, etc…) - Make sure people know company’s procedures and follow them (NPD, Marketing & Sales, S&OP, etc…) - Identify areas of improvement in company’s procedures and propose solutions. - Ensure proper consumer understanding to take relevant decisions. - Be proactive in looking for new ways of ensuring AOP/LRP implementation or re-definition.