Andreas Redlefsen

Drinks Strategist, Beverage VC Advisor, Coach & Advisor to Founders in the World Of Drinks.

United States

About

With a career spanning the global drinks industry, I’ve worn many hats: startup founder, entrepreneur, coach, consultant, and corporate drinks executive. My expertise lies in : 1. Drinks venture, investment and acquisition space (Bev Alc, No & Low & Alc Adjacent), where I offer deep global knowledge & strategic insights into emerging trends and high-growth categories 2. Maintaining an extremely deep and unrivaled knowledge and global network and database of top brands, and key founders poised for success. 3. Coaching founders to grow with their businesses, moving from a founder of one to CEO of business. 4. Developing brand & commercial strategy strategies that sustainably drive scale and brand equity/value. I work with founders to help them scale their businesses and shift from managing every detail to leading with a clear strategic vision. My focus is on providing practical, actionable support in areas like growth, leadership development, and maintaining a healthy work-life balance. I collaborate with founders to set meaningful short-, medium-, and long-term goals, and guide them in creating concrete plans to achieve them. This includes refining business models, identifying key growth opportunities, and streamlining operations. I also assist with building strong teams, crafting effective brand strategies, and improving financial management. My hands-on approach helps founders navigate challenges and build lasting success. In addition to working with founders, I advise venture funds and multinational companies on investment strategies, M&A opportunities, and identifying high-potential brands in the beverage alcohol and 'No ('EANAB') & Low Alcoholic sectors. I help develop investment pipelines, using my deep understanding of emerging trends to find acquisition targets that align with long-term growth goals. With an extensive network of global drinks founders and unique insights into brands and categories, I connect investors with the right opportunities to drive sustainable success.

Experience

  • Drinks Strategist, Coach & Advisor at Cornerstone
    Oct 2024 - Present · 1 yr 10 mos

    Drinks venture and strategic investment and M&A adviser, with deep insights into industry trends, high-growth categories, top brands, and key founders Coach & mentor to founders and entrepreneurs, focusing on helping them grow from founders to leaders Strategic advisor developing sustainable and profitable long term commercial strategies, and finding solutions that build long lasting, successful brands of the future

  • Head of Search & Deal Flow | Chief Operating Officer at The Ardent Company
    May 2019 - Sep 2024 · 5 yrs 5 mos

    Founding partner with the responsibility of Deal Flow & CCO of the shared salesforce, Platform One • Defining long term investment strategy • Building out investment pipeline and securing consistent deal flow • COO of US based shared sales force supporting investments • Coach & Strategic advisor to founders of portfolio companies

  • Head of Red Stripe International at Red Stripe Corporate
    Oct 2014 - Apr 2019 · 4 yrs 7 mos

    Commercial and P&L responsibility for all Red Stripe sales outside of Jamaica. After sale to HEINEKEN, additional responsibility of transitioning and integrating Red Stripe in to the global HEINEKEN network.

  • Drinks Strategist, Coach & Advisor at Cornerstone
    Nov 2010 - Sep 2014 · 3 yrs 11 mos

  • Co-Founder at Elements Eight Rum Co. Ltd
    2005 - Oct 2010 · 5 yrs 10 mos

    Co-Founder of the world's first super premium rum brand built on pillars of quality and innovation.