Copenhagen Metropolitan Area
International commercial leader with 15+ years of experience driving omnichannel growth, commercial transformation, and customer-focused business development across Denmark, Germany, Switzerland, Japan, and the UK. I lead integrated commercial agendas by connecting strategy, sales, marketing, customer experience, and retail operations into clear and aligned business direction. Throughout my career, I have worked across diverse international markets, leading country-level growth initiatives, enabling cross-functional collaboration, and translating complexity into actionable and customer-relevant solutions. My focus is building strong teams, creating sustainable growth, and delivering long-term business value through clarity, trust, and collaboration.
Leading IKEA Denmark’s integrated commercial agenda as part of the Country Management Team, reporting to the Country CEO. Responsible for driving sustainable growth and strengthening IKEA’s market position across all customer meeting points by leading Sales, Marketing, IKEA Food, and Home Furnishing & Retail Design in one aligned omnichannel direction. Key focus areas include: • Leading the country commercial and growth agenda across all retail channels • Driving sales performance, customer engagement, and loyalty • Strengthening omnichannel integration and customer experience • Connecting brand, home furnishing expertise, and commercial performance • Leading strategic growth and transformation initiatives • Driving cross-functional collaboration and developing high-performing teams
Temporary executive assignment leading national commercial steering, shaping clarity, prioritisation, and cross-functional alignment to strengthen customer value and commercial impact across all channels.
Leading the omnichannel commercial strategy for IKEA Germany, one of the company’s largest and most dynamic markets. My ongoing focus lies in enabling sales growth, strengthening cross-functional collaboration, and aligning global direction with local market performance. Oversee commercial planning and performance across 50+ stores and ecommerce, supporting both short- and long-term growth Lead and coach a team of 7 senior managers Actively contribute to strategic transformation workstreams to strengthen omnichannel delivery and commercial simplification Facilitate global and national retail training programs for store commercial leaders, strengthening execution and consistency across markets Facilitating national retail audits, supporting compliance, alignment, and best practice sharing Collaborate closely with Marketing, Digital, Fulfilment, Expansion, and Customer Experience functions to drive commercial clarity Support performance steering by coordinating KPI tracking, commercial planning forums, and cross-functional check-ins.
Key Responsibilities: Advised and supported customers, providing them with valuable insights and assistance in their financial decisions. Managed cash and transfer transactions, ensuring accuracy and adherence to established protocols. Provided guidance and recommendations to customers regarding savings and investment options. Offered expert advice on financial matters, helping customers make informed decisions based on their individual needs and goals.