London, England, United Kingdom
Experienced Marketing & Communications professional with a demonstrated history of working in a fast paced environment of fin-tech industry. Master Degree focused on International Communications & Development.
● Orchestrated over 15 product launches, including CL Card and Tezos App, achieving significant market penetration with partnerships like Apple and Google Pay. ● Crafted and implemented comprehensive communication plans, collaborating with major partners like MasterCard and Visa, enhancing brand visibility. ● Led CRM-based retention campaigns that significantly boosted customer loyalty and business growth. Managed and led a global marketing team on large-scale projects, demonstrating exceptional project management and leadership skills. ● Utilised strong communication skills to enhance collaboration with teams, stakeholders, and external partners, improving project outcomes. ● Analysed market trends and competitor activities to inform strategies, resulting in successful new product launches and increased market share. ● Effectively managed marketing budgets, maximizing ROI while maintaining high financial standards. ● Excelled in fast-paced environments, meeting tight deadlines with a keen attention to detail and commitment to quality.
Brand Refresh ● Build out the new brand identity, brand strategy and brand concept of “Money on AUTOPILOT ● Set up brand health metrics monitoring and reporting for the wider business ● Guardian of the brand expression, maintaining recognition across social, product and PR by creating tailored stories ● Set up key processes and guidelines to allow the brand to scale safely and consistently ● Increased number of active investors by 25% through constant data stories and brand sprints. Created Plum’s 1st national ATL marketing campaign ● Supercharged customer acquisition to surpassing 1M in less than a year ● Drove 70% increase in brand awareness ● Drove an incremental 150K users into the app during the campaign Established synced marketing communication ● Shepherded comms for PR, Product Marketers and Corporate HQ to align on messaging, timing and content for communications ● Ownership of communication plans, coordinating campaigns and multi-channel communications Creative Studio & Agency Management ● Ran the internal brand creative studio managing work schedules ● Delivered impactful creative content, A/B testing and optimising for brand awareness Designed the Plum Card Package experience.
Increased users from 30K to 12M by emails, notifications, social media & ad campaigns. Creating strong brand awareness in Southern Europe from 15K to +500K users Building Revolut’s media relationships in Southern Europe from 0 to 206M reach Designing and creating Marketing Strategy for new products across all the markets e.g. Metal accounts, Cryptocurrencies, Pride cards Creating solid PR strategy Driving growth (DAP) through influencer marketing Data analytics/metabase
Developed and created the Revolut community forum from 0 to +80K Users & 1.2M page views to date Established and managed a 12 member Social Media team across two countries Fully owned the setup and management of our social media presence across all the channels (Facebook, Twitter, TrustPilot, AppStore, Google Play & Instagram) Worked closely with Product Owners as an SME of the Revolut community by identifying and analysing key customer feedback and providing them with the main requirements for improvements/changes Planned Revolut's official event, known as RevRally where new products are presented to the Revolut community driving increased customer engagement. To date more than 50 RevRally’s have been hosted across 26 countries.
Developed Social Media ideas which generated high levels of engagement with audiences across multiple social channels, e.g. increased social media followers to 100k+ Engaged with consumers on all the Social Media platforms Collected feedback for product improvements