Dubai, United Arab Emirates
I help global technology companies enter, scale, and win in the Middle East. Across SaaS, FinTech, enterprise software, AI, and digital platforms, I build the foundations for regional growth — from GTM strategy and partnerships to enterprise sales and revenue leadership. For 24 years in the UAE, I’ve developed deep, long-standing relationships with CEOs, CIOs, CFOs, COOs, investment groups, and enterprise leadership teams across multiple industries. That network, combined with my commercial execution, allows me to open doors quickly and turn first meetings into revenue. I’ve worked inside startups, scale-ups, and high-growth regional operations — comfortable wearing multiple hats across sales, partnerships, operations, and post-sales. What I bring to companies expanding in MEA: Zero-to-one MEA market entry Enterprise sales & regional revenue ownership Partner ecosystem development Multi-stakeholder executive relationships GTM design for SaaS, FinTech, and digital platforms Establishing local teams & scalable sales processes Long-cycle enterprise deal management Navigating regulatory, cultural, and cross-market differences I’m always open to conversations with technology companies looking to accelerate their presence in the Middle East. For the past 14 years, I've applied that to technology companies—building commercial operations, aligning teams across functions, opening markets, and closing the complex deals that move businesses forward. I know how to grow revenue. I know how to position products in ways that resonate. I know how to lead teams through the messy middle of scaling in emerging markets. What makes me effective isn't just experience—it's that I understand the human side of business in this region. That's what opens doors. That's what builds pipelines. That's what turns strategy into results. I operate best where commercial strategy, team leadership, and execution need to happen together. Where relationships and results are equally important. Where someone needs to own the outcome.
Took time off to focus on health, relationships, hobbies as well as personal development. During this time, I completed the following courses: - Project Managment - Data Analysis - Financial Markets - Salesforce - MEDDPICC Masterclass - Organizational behaviour - Arabic language courses
To ensure the success and expansion of our business, the General Manager was tasked to oversee a team of regional professionals in support, operations, admin and project management. Business growth, lead generation, partner onboarding and management, sales, customer satisfaction, project management, operations, staffing, accounting and administrative responsibilities ( payroll, accounting, cross departmental payments ) were part of this role. Essential tasks: *Develop and maintain productive relationships with strategic partners ( Hotel chains, Developers, Owners ), regional partners, clients, to increase brand awareness, client satisfaction. *Seek out and improve novel business prospects to advance the organization's expansion objectives. *Collaborate with in-house groups to guarantee successful product releases and satisfied end users. *Stay informed about market trends, competition moves, and customer input were tracked and studied to inform business strategy and decisions. *Oversee P&L, spending plans, and projections for financial success. *Consultative selling of SaaS solution both B2C / B2B enterprise clients *CRM usage for all client and sales related updates to ensure accurate data is available at all time. *Manage all aspects of human resources and office administration, including hiring, payroll, and financial reporting. *Be the spokesperson for the company in the UAE.
As the Vice President of Sales at Reivernet for MEA, the role was I was responsible for overseeing and implementing strategies that increased sales and revenue. The scope of work included: *Building and executing sales plans in line with organizational priorities *Weekly & Monthly forecasting of sales and pipeline review *The process of locating and exploring potential new business ventures in the Middle East and Africa *Forming and keeping solid connections with important customers and business associates *Consultative selling of Saas products to both B2C and B2B enterprise clients *Working in tandem with several departments ( Finance, Global Ops, Support, ) to create and execute sales strategies. *Extensive CRM usage to ensure lead capture and updating of projects *Acquiring and integrating regional new partners, both technology partners and technical partners.
The Regional Sales Manager was tasked with generating sales and revenue growth in their specified region. It was adamant to manage and cultivate critical connections with current and prospective clients, consultants, contractors and system integrators. Collaboration with sales team to develop and implement sales strategy. Principal Responsibility: *Meet sales quotas and targets for the allocated regions. *Develop and maintain relationships with key regional customers and partners. *Identify prospective new business possibilities and clients. *Develop and implement sales strategy in collaboration with the sales team *Create and deliver marketing materials and product demonstrations in collaboration with the marketing and product development teams. *Update CRM to ensure accurate data available at each stage of the sales cycle. *Consultative Sales of the GRMS product line, through product demonstrations and showcasing unique selling points. *Promote the company's products and services through attending trade exhibitions, events, and industry conferences. *Provide management with regular updates on sales activity and projections.
INTEREL is the fastest growing manufacturer of integrated room technologies and energy conservation systems in the luxury hospitality industry. -Forecast, track and report on sales activities, revenue and progress against targets -Consultative selling of the GRMS product portfolio -Developed and maintained strong relationships with key customers, consultants, contractors. -Scheduled, planned and attended key industry events in US, EU and MEA region. -Extensive regional travel to meet with customers, partners and developers. -Prepared tender documents for submittal to RFP requests. -Maintained updated CRM records -Was the main point of contact for key clients in the MEA region.