Andreas BAIER, Ph.D.

R&D for Adoption - Build for the Clinical Reality through Strategic Stakeholder Engagement & Co-Creation.

Lausanne Metropolitan Area

About

๐—œ๐—ณ ๐—ฎ ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—ฏ๐˜‚๐˜ ๐—ป๐—ผ๐˜ ๐—ฎ๐—ฑ๐—ผ๐—ฝ๐˜๐—ฒ๐—ฑ, ๐—ถ๐˜โ€™๐˜€ ๐—ฎ ๐—ณ๐—ฎ๐—ถ๐—น๐˜‚๐—ฟ๐—ฒ. In HealthTech, technical excellence and regulatory compliance are only half the battle. Together with my team @The EFTY Group, I help HealthTech companies ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ โ€œ๐˜€๐—ฎ๐—ณ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐˜โ€ to ensure their clinical and commercial success. How? We ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐—ณ๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—น๐—ถ๐—บ๐—ถ๐—ป๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฎ๐—ฟ๐—ฟ๐—ถ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜€๐˜๐—ฎ๐—ด๐—ฒ. Our proprietary ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—›๐˜‚๐—ฏโ„ข ๐—™๐—ฟ๐—ฎ๐—บ๐—ฒ๐˜„๐—ผ๐—ฟ๐—ธ combines human factors and design excellence with 30+ years of health research, and integrates it into an adoption-driven development support system: ๐—จ๐—ฝ๐˜€๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ: make sure you build the right product long before you invest in tooling or software development through clinical workflow analysis and market whitespace identification. ๐—–๐—ผ๐—ฟ๐—ฒ ๐—ฅ&๐——: ensure design validation success through integrated human factors engineering, risk management, and interface design - building on our proprietary device database and expertise from 500+ projects. ๐——๐—ผ๐˜„๐—ป๐˜€๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ: equip your commercial team with evidence-based user insights and safety data to build trust and drive real-world adherence. ๐—ช๐—ฒ ๐—ฑ๐—ผ๐—ป'๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—ฟ๐—ฒ๐—ด๐˜‚๐—น๐—ฎ๐˜๐—ผ๐—ฟ๐˜† ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฎ๐—น; ๐˜„๐—ฒ ๐—ถ๐—ป๐˜๐—ฒ๐—ด๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป๐˜๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜'๐˜€ ๐——๐—ก๐—”. Discover how we ensure your clinical and commercial success. ๐ŸŒ www.efty.group ๐—–๐—Ÿ๐—œ๐—˜๐—ก๐—ง ๐—™๐—˜๐—˜๐——๐—•๐—”๐—–๐—ž ๐Ÿ’ฌ "I had the opportunity to complete a Human Factors study supported by Andreas. The study results were extremely valuable for the project & the organizational skills & flexibility of Ergonomics Factory ensured that the study was completed within the pre-defined time frame & in line with the originally planned time & costs of the project." -- ๐—”๐—น๐—ฏ๐—ฒ๐—ฟ๐˜๐—ผ, ๐—›๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ณ ๐—ฅ&๐——. ๐Ÿ’ฌ โ€œThanks to Andreas and his team at Ergonomics Factory, weโ€™ve quickly & effectively completed the design & development of one of our medical devices for professional use.โ€ -- ๐—–๐—ต๐—ฟ๐—ถ๐˜€๐˜๐—ผ๐—ฝ๐—ต, ๐—ฆ๐—ฒ๐—ป๐—ถ๐—ผ๐—ฟ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ. ๐Ÿ’ฌ โ€œI highly recommend Ergonomics Factory for any medical device design and development project requiring outstanding human factors engineering and design expertise and an excellent schedule-to-budget performance.โ€ -- ๐— ๐—ฎ๐˜๐˜, ๐—˜๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ.

Experience

  • Principal, Human Factors & Design / EFTY Group CEO at Ergonomics Factory Group
    2017 - Present ยท 9 yrs 7 mos

    Your Engagement Hubโ„ข

  • Co-Owner at KDA User & Market Research
    Jun 2025 - Present ยท 1 yr 2 mos

    Your Insights Partnerโ„ข

  • Human Factors Research Cooperator and External Scientific Expert at University of Regensburg
    2015 - 2019 ยท 4 yrs

  • Human Factors Expert Consultant at Novartis
    Jan 2015 - Dec 2016 ยท 2 yrs

  • Usability Engineering Consultant at Roche
    Jan 2013 - Dec 2014 ยท 2 yrs