Greater Richmond Region
Andréa Lyons is the CEO and Executive Producer at All About Presentation, an international woman and minority-owned live and virtual event strategy and management company. Since 2007, All About Presentation has produced over 1000 events, designed the event experience for over 350,000 event attendees, and managed over 75 million dollars of event spend for clients that represent a variety of industries from banking to government and criss-cross the globe from Rhode Island to South Korea. Andréa leverages her understanding of brands, and the consumers of those brands, to design live meetings and online virtual events that support a brand and its image. Andréa received a bachelor's degree at Central Michigan University, executive education at Tuck School of Business at Dartmouth and the University of Richmond, a certificate in event planning from the University of Virginia, and is currently completing a certificate in Film and Television from NYU Tisch School of the Arts. It’s no surprise that Andréa has mastered the art of understanding how to create events that stir emotion and guide attendees to positive change. Her favorite hobbies are fine dining and making money. She is forever a sorority girl, life-long student, aviation enthusiast, and wannabe Chopped champion. Andréa has been featured in Wall Street Journal publications, Virginia Lawyers Weekly, Richmond Times-Dispatch, SheKnows.com, and a host of other websites and blogs. One of the coolest days she’s ever had is when she got a notification that Barack Obama started following her on Twitter.
The Metropolitan Business League (MBL) is a non-profit,, membership-based business association that creates business connections in Central Virginia. For over 51 years we have fostered business development and expansion for small-, women- and minority-owned businesses.
The African American CEO Roundtable is a private organization of African American CEOs representing some of the largest minority businesses in the region. The group actively pursues the individual and collective success of its member businesses to establish generational wealth. They work to leverage resources and relationships to create a positive economic impact for their members, the African American community, and the region.
All About Presentation creates and manages events that market your business, increase revenue, and create lifelong client relationships. Our claim to fame is helping businesses take care of the clients they have and spend less money trying to get new clients. My role is to: * Provide expertise in event management areas including site selection, project management, on-site management, transportation and lodging, theme and event styling, and post-event wrap-up. * Direct marketing efforts to promote visibility and introduce new products and services * Encourage planners and contractors to maintain a high-standard performance record via exceptional service, follow-through, and specific attention to detail. Core competencies: *Establish goals and measuring the effectiveness of events to generate an ROI. *Utilizing web tools to be more productive and provide greater efficiency planning events
*Developed, implemented, trained, and measured the success of a complete supplier management performance program focused on quality, cost, technology, delivery, service, and innovation that became a best practice model for other departments *Increased overall satisfaction with managed suppliers by 61.5% and program participation rates by 800%. *Increased usage of new and existing suppliers 20% – 100% by planning and managing supplier tradeshows and fairs to introduce technology, new machinery, products, parts and packaging concepts to the user community. *Managed the contract negotiation, bid evaluation, and awarding of bids for the purchase of capital equipment and related services ranging in dollar value from $1 million – 125 million dollars. *Managed a 5 member team that led and delivered a process that drives consistency and learning for new employees by creating a New Employee Guidebook and an all day Orientation meeting.
*Cultivated relationships with customers and FSF personnel to better understand business needs, requirements, and market conditions. *Built system and process infrastructure on an inventory management program for our wholesale customers with whom Philip Morris is responsible for forecasting, demand planning, and managing the inventory targets and levels for our customers. *Established a comprehensive training program for new and current employees by leading team co-workers to document policies, work instructions, and Customer Service processes. *Coordinated, documented, and tested contingencies related to business continuance in a state of emergency or natural disaster.