Andrea Koh

Bachelor of Commerce - BCom at University of Wollongong

Shah Alam, Selangor, Malaysia

About

Experience

  • Performance Marketer at Sorella (M) Sdn Bhd
    Sep 2020 - Present · 5 yrs 10 mos

    - Brand lead for Pierre Cardin Lingerie and Energized Malaysia - Plan and execute marketing campaigns and mechanics throughout the year. - Manage and monitor website overall store performance and bugs - Draft and allocate monthly marketing budget - Manage the strategy and setup of all paid campaign to maximize ROI. - Identify, develop and implement SEO strategy to optimize organic search -Translate marketing objectives & key messages into effective creative visuals through the use of graphic design software. - Conceptualize, develop, and execute email marketing campaigns - Manage marketplace overall growth such as liasing with Key Account Manager, meeting campaign submissions, negotiating for brand exposure, monthly promotion updates, customer service, monitoring sales, managing store appearance and updating campaign store page. - Managing customer service for all platform - Produce engaging daily content for the social media platforms. - Manage logistic issues on marketplace - Assist in warehouse distribution and packing during peak periods

  • Social Media Manager at Freelance
    Oct 2022 - Dec 2022 · 3 mos

    Need to upgrade your brand image? I'm here to help brands manage their social media postings. My role is to help manage your postings from top to bottom. From content planning, copywriting, visual design, photography, and kol management. My service include digital marketing and performance consultation as an added bonus to help further amp your brand awareness.

  • Marketing Executive at Onecare Wellness Sdn Bhd
    Mar 2020 - Jul 2020 · 5 mos

    - Develop engaging daily write-ups for social media postings - Work with creative professionals to build marketing projects and campaigns - Manage brand's marketplace platform sales and performance (e.g Lazada & Shopee) - Manage customer enquiries on social media, and marketplace platforms. - Perform regular competitor analysis - Search and shortlist potential KOL for brand endorsement.

  • Key Account Executive at Lazada Group
    Jul 2019 - Feb 2020 · 8 mos

    - Regularly analyzing sales, traffic for brands and sellers, and incubating sellers based on market trends. - Comparing prices from product submission in campaigns with other competitor platform, bringing in new products that are not in platform based on data) - Establishing relationships and drive negotiations with brands - Work with campaign team and other departments to run online campaigns for sellers to meet monthly target. (E.g weekly and mega campaigns) - Assist and resolve seller’s various daily task/issue (E.g assisting in logistic escalation and technical support as well as proposing new solutions to improve sales or visibility - Develop visual designs for sellers - Assisting and planning sellers livestream. - Creating content for sellers on fheir feed and CEM app push

  • Marketing Consultant at Real World Fitness
    Mar 2014 - Jun 2019 · 5 yrs 4 mos

    - Generate creative content for social media engagement - Develop weekly digital visuals through the use of Adobe Photoshop - Design banners for print media, and social media platforms - Recommend SEO improvements for brand organic search growth