St Paul, Minnesota, United States
Strategic downstream marketer with 10+ years of experience across business development, marketing operations, channel development and management, and brand management. My strengths lie in developing thoughtful marketing strategies that grow revenue, increase profitability, brand equity, and customer satisfaction. Strategic in nature, but tactical in execution, I’m able to zoom out to see the big picture, but also zoom in and execute. As a creative problem solver with a bias for action, I’m curious, passionate, and focused on the customer. My professional experience includes recruiting and managing multi-level teams, leading and executing digital transformation projects across matrixed organizations, and developing marketing programs to drive sales and build brand awareness with channel partners. Expertise/Specialties -B2B and B2B2C marketing and channel development -Omni-channel marketing strategy creation and execution -Demand generation and brand building campaign development -Marketing transformation in private equity-owned companies -Alignment of sales goals with marketing initiatives to drive results -Digital transformation and process improvement, including Salesforce.com, marketing automation, CPQ, and website development (Wordpress) -Self-starter that is fearless in the pursuit of learning something new - proficient in website development, SEO, PPC, Adobe suite, and analytics platforms -Prioritization of initiatives and tactics to maximize return -Data analytics -Digital marketing -Project management
• Drive and develop marketing strategies for the largest healthcare systems in the US and Canada, as well Group Purchasing Organizations and Government accounts. Partner with National Account and Field sales teams, and across functions to drive meaningful account growth and execute tailored marketing plans. • Lead and manage high-impact transformation projects and strategic initiatives fostering cross-functional collaboration to deliver sustainable business outcomes, including spearheading an end-to-end contract lifecycle improvement initiative. • Transformed the customer business review process by architecting and launching a revolutionary framework and tools, setting a new standard that elevates strategic alignment, consistency, and actionable insights across National Accounts. • Led cross-functional teams to develop and implement a standardized contract launch framework, driving 20+ successful launches and significantly enhancing campaign effectiveness and stakeholder engagement.
• Developed and implemented strategy for newly formed Activation Channel Marketing team, including defining the team vision, purpose and role of the team, participated in leadership calls across division to introduce the team, strategy and role. • Elevated strategic capabilities and visibility of the team through fostering partnerships with cross-functional teams and upskilling team members, resulting in significantly higher engagement and collaboration from teams across division. • Developed and led complex marketing initiatives across all care settings, including creating go-to-market strategies, economic value messaging, and multichannel campaigns for NPIs, to drive top-down selling within strategic accounts and target key decision makers including the C-suite, Supply Chain, and Value Analysis committees. • Developed team through fostering a culture of continuous learning and professional growth that boosted engagement and team capabilities.
As part of the Separation Management Office, I drove complex global initiatives to spin out 3M’s healthcare business and establish Solventum as an $8B standalone healthcare company. • Led and supported multiple high-impact Commercial workstreams across five global regions, four divisions, and eight+ functions. • Collaborated with executives and senior leaders- Division VPs, Area Leaders, Legal, Finance, IT, and Communications—to develop risk mitigation strategies and provide executive-level updates on progress. • Developed critical program management tools, including global dashboards and trackers, ensuring cross-functional alignment, informed decision-making, and timely milestone completion. • Successfully identified and resolved complex project roadblocks through: •Aligning diverse stakeholders in a matrixed environment •Breaking down silos and influencing without direct authority •Building risk mitigation plans and overcoming resistance to change
• Partnered and collaborated with senior clients across company and globe to uncover next-level insights and present actionable and customer-centric recommendations to c-suite and executive business leaders. • Led and effectively managed internal consulting projects to identify and prioritize growth opportunities by collaborating cross-functionally with business leaders and utilizing strategic thinking, data synthesis, and problem-solving skills. • Developed business and marketing strategies through conducting competitive analysis, voice of customer and stakeholder interviews, market and secondary research, and facilitation of workshops.
• Develop and execute demand generation and brand building omnichannel marketing strategy. •Lead integration of marketing organizations post-acquisition and through COVID, leading strategic branding campaign with executive leadership and private equity team. •Develop and execute marketing budget across digital, print and trade channels for B2B, B2B2C and mass market. •Manage and spearhead pricing and digital transformation project, leading a cross-functional senior executive team resulting in company savings.
• Lead sales operation process improvements through lean principles, analytics, and technology enablement, driving increased inter-departmental efficiencies, customer satisfaction, and cost savings. • Initiate and lead customer experience strategy, through the creation and execution of omnichannel marketing and customer service strategy, resulting in an increase in leads YOY. • Develop, implement and manage marketing budget, sales plans for strategic markets, and independent rep network, generating an increase in quoting activity YOY. • Lead, recruit, train and develop cross-departmental and multi-level team, implementing cohesive brand strategy, training, and agile project and process management, contributing to an increase in lead conversions YOY.
•Create and implement channel and market strategy, through VOC, sales alignment, and Salesforce.com and Pardot implementation and optimization, increasing demand and contributing to sustainable revenue growth. •Manage and expand independent representative network through recruitment, pipeline management, and training and support, resulting in increased engagement and contributing to the organization’s overall growth. •Cross-functionally collaborated internally and externally to bring new product line to market in under 60 days, including orchestrating commercialization strategy of print collateral, video, digital and PR campaign.
•Developed and implemented channel and market strategy that grew demand, brought in new customers and was instrumental in achieving significant and sustainable growth. •Spearheaded implementation of Salesforce.com CRM, partnering cross-functionally to install software for organization, increasing organizational efficiency and customer responsiveness. •Managed independent rep network, including contracts, onboarding, pipeline management and driving VOC activities, delivering process improvement and sustainable performance gains.
•Initiated innovative analytics project for senior leadership on marketing programs that laid groundwork to change promotional strategy and benchmarked promotional programs. •Spearheaded cross-functional project leveraging Salesforce.com for marketing analytics to drive efficiency and transparency for marketing programs, decreasing pain point for sales team and customers. •Collaborated with team to facilitate marketing programs.