New York, New York, United States
• 15+ years of multichannel marketing and client relationship management experience with Fortune 100 Financial Services and Education. Adept at onboarding quickly and adding immediate value. • Led digitization (from print to email) of customer surveys, saving $300K/year on print costs. • Increased lead generation by 25% YOY via thought leadership and promoting interactive content. • Created and implement multifaceted marketing efforts, from project direction to budget allocation of $10M and management. • Launched enterprise paid search across 10 business units, increasing ROI by 1000%+ in 2 years using A/B and multivariate testing to optimize conversions. Core Competencies B2C and B2B Marketing Acquisition & Retention Content Marketing Audience Development SEO/SEM Agency Management Mobile App Launches Project Management Email Marketing/CRM Campaign Analytics Paid Search and Social
Marketing Project Manager for Southwest Airlines Rapid Rewards Debit Card customer acquisition.
STRATEGIC LEAD PMO, MARKETING TRANSFOMATION & DELIVERY (REMOTE CONTRACT, US) Manage and support multiple projects within client ecosystem and coordinate a complex range of activities in support of marketing transformation and delivery to Citigroup US Consumer Bank. Focused on the UX, infrastructure, capabilities, and solutions in support of Adobe Experience Manager. • Facilitated sourcing and delivering presentations to senior leadership on a biweekly basis, raising awareness of roadblocks and wins, ensuring projects stay on track. • Led as interim product owner/project manager of migration 100+ high value ($20MM) landing pages to AEM, increasing customer conversions by 50% YOY. • Implemented processes using AI tools to increase meeting summary speed by 30%
Citi 4/2020 – 09/2023 MARKETING PROJECT MANAGER, WEALTH BENEFITS (REMOTE CONTRACT, US) Spearheaded quality end-to-end execution of campaigns in accordance with the existing procedures. Program Liaison with various cross-functional teams to help ensure successful implementation of marketing campaigns (Segment teams, Legal and Compliance). • Led as chief project manager for Financial Planning emails, online and mobile offers, collaborating with creative, copy development and compliance teams. Increased engagement by 40% YOY • Collaborated with the marketing team on quarterly financial reporting, marketing procedure manuals, creative reviews of email and direct mail campaigns, live data audits, and URL redirects/retirements. MARKETING CAMPAIGN MANAGER, MASTERCARD CONVERSION (REMOTE CONTRACT, US) Project Manager for MGDI (Mastercard Global Deal Initiative) conversion campaign – responsible for ensuring quality end-to-end execution of monthly campaigns in accordance with the existing procedures. Liaised with cross-functional teams to help ensure successful implementation of marketing campaigns (Product, Legal/Compliance). • Led as chief project manager for online and mobile offers, collaborating with Sales Offer Management team on creative, copy development and compliance. Campaign conversions exceeded 50%. American Express PARTNER MARKETING CONSULTANT (Contract, On Site, New York, NY) 7/2019 – 1/2020 Led and supported marketing campaign execution on two key projects incorporating ad processes and data management for high end travel partners in conjunction with client marketing practices. • Chief project manager for 2020 Amex Travel Directory, collaborating with lodging teams, marketing, copy development and compliance. Partnered with ad sales team, increasing ad revenue $1MM YOY by 75% • Led digitization (from print to email) of cardmember surveys for lodging partners interfacing with multiple stakeholders. Led to savings of over $300K annually.
Project Manager for Travel and Lifestyle Services - Marketing Chief project manager for the 2020 Amex Travel Print Directory, collaborating with lodging teams, ad sales, marketing and compliance. Helped increase ad sales to over $1MM, an increase of 75% YOY Led digitization (from print to email) project of cardmember surveys for lodging partners, saving over $300K per year, interfacing with multiple stakeholders.
Project Manager for Brand and content marketing campaigns for external and internal clients. Managed digital collateral development for BNYM’s participation in Sibos’ annual conference, including website content and social media around thought leadership on banking and technology. Increased engagement rates YOY by 50% and increased lead generation by 25% YOY Launched marketing communications campaign around website launch for Non-Cleared Margin thought leadership content – including print, social media, webcasts, emails and other marketing collateral.